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Pep Radio 107.8 WTMJ. Alex Kroll Jasmine Valenta 3 rd hr. Marketing. Identification. Name - 107.8 WTMJ Brings music and new stories Station Identification You are now listening to KXXX FM on 107.8 WTMJ Catch Phrase Local News, Better Music. Logo. Location.

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pep radio 107 8 wtmj

Pep Radio107.8 WTMJ

Alex Kroll

Jasmine Valenta

3rdhr. Marketing

identification
Identification
  • Name - 107.8 WTMJ
    • Brings music and new stories
  • Station Identification
    • You are now listening to KXXX FM on 107.8 WTMJ
  • Catch Phrase
    • Local News, Better Music
location
Location
  • Location - Mosinee, Wisconsin
  • Not much competition
    • Radio Stations in Wausau, WI are only competition
    • Population - 3,988
    • 25% of residents under the age of 18
    • Medium income in 2012 - $51,059
programming
Programming
  • Will include:
    • Rap
    • Hip-Hop
    • Pop
target market
Target Market
  • Demographics
    • Teens through middle aged people
    • Male and female
    • All races
  • Psychographics
    • People who feel strong towards rap, hip-hop and pop
      • Religious beliefs
      • Culture
      • Favorite artists gets played a lot
play list
Play List
  • Radioactive
  • Lose Yourself
  • Light Em Up
  • Thrift Shop
  • Can’t Hold Us
  • Demons
  • Berzerk
  • Get Lucky
  • Holy Grail
  • My Band
  • Gas Pedal
  • TKO
  • Wake Me Up
  • Hold On, We’re Going Home
  • More
  • Stronger
  • Don’t Stop the Party
  • Sail
  • Applause
  • Counting Stars
local businesses
Local Businesses
  • Sit’NKabitz
  • North Abby Brewing Company
  • Studio 306
  • Stage Stop
  • Krueger Floral
contests
Contests
  • Listen to the secret sound
    • The ninth caller gets $50 if right
  • Winning tickets to a concert
    • Apply online
concerts
Concerts
  • Blue Man Group
    • Grand Theatre in Wausau, WI
    • October 29-30, 2013
    • Starts at 7:30 pm
    • Tickets range from $70-$90
    • Four different individuals would win tickets
  • Rock the Rumble III
    • Harley Davidson Museum in Milwaukee, WI
    • November 9, 2013
    • 6 pm - 11 pm
    • Tickets range from $18-$20
competition
Competition
  • 95.5
    • Wider variety of music
    • More local
    • Play more music, less commercials/advertisements
  • 96.7
    • We wouldn’t state that we are better than the other radio stations
    • We would talk about current/major events in the local area