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Propaganda Techniques of the Stars. Propaganda Defined. The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. Ummmmm …what? In other words…. Why Use Propaganda?. To sell stuff. To convince people to do something.

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propaganda defined
Propaganda Defined
  • The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person.
  • Ummmmm…what?
  • In other words…
why use propaganda
Why Use Propaganda?
  • To sell stuff.
  • To convince people to do something.
  • To encourage people to support an idea.
what is effective propaganda
What is Effective Propaganda?
  • Changes someone’s mind toward the advertised product / belief.
  • If you feel the sudden urge to buy a new mop or something you “just don’t need,” that is probably strong propaganda!
bandwagon
Bandwagon
  • The advertiser encourages one to buy their “product” by sending the message that….
  • Everybody’s in favor of it…so why don’t you
  • Join the crowd…everyone’s doing it
plain folks
Plain Folks
  • The advertiser encourages one to buy their “product” by sending their message through….
  • Images of simple, down-to-earth people…just like you and me.
  • If these ordinary people buy this stuff, I should too!
snob appeal
Snob Appeal
  • The advertiser encourages one to buy their “product” by sending the message that….
  • Only the richest, most important, or most discerning people like this idea or product.
  • If one buys the product, clearly he or she is among the “elite.”
transfer
Transfer
  • The advertiser encourages one to buy their “product” by sending the message that….
  • If one buys the product, he or she will be similar to the celebrity in that commercial.
  • He or she can “be like Mike.”
  • It relates a product to something people like (or dislike) and “transfers” that feeling to the new thing OR
  • It uses symbols to accomplish purposes for which they were not intended
slide11

Michael Phelps

Apolo Anton Ohno

Michael Jordan

testimonials
Testimonials
  • The advertiser encourages one to buy their “product” by sending the message that….
  • If a famous person uses the product, then it is good enough for me!
  • I love that celebrity. If he or she loves the product, then I will too!
emotional appeals
Emotional Appeals
  • The advertiser encourages one to buy their “product” by sending the message that….
  • Play on people’s emotions and promote the advertised idea.
  • Usually rely on evoking fear of a perceived enemy.
card stacking
Card Stacking
  • The advertiser encourages one to buy their “product” by sending the message that….
  • Distort or omit facts
  • Tell half-truths.
name calling
Name Calling
  • The advertiser encourages one to buy their “product” by sending their message through….
  • Stereotyping ideas or people with a bad label.
demonizing
Demonizing
  • The advertiser encourages one to buy their “product” by sending the message that….
  • The enemy is purely evil, menacing, and aggressive.
  • Removes all ambiguity as to whom the public should hate.
  • Enemy may be portrayed as a hairy beast or the devil himself.
glittering generalities
Glittering Generalities
  • The advertiser encourages one to buy their “product” by sending the message through the use of….
  • “Good” labels
    • democratic, patriotic, amazing, beautiful, and exciting
  • Are unsupported by facts.
catchy slogans
Catchy Slogans
  • The advertiser encourages one to buy their “product” by sending the message through….
  • Memorable phrases that unite a group.
  • For example, “Remember the Alamo” or “Remember the Maine.”
  • “Just Do It”
patriotic appeal
Patriotic Appeal
  • The advertiser encourages one to buy their “product” by sending the message that….
  • Doing so is a patriotic act.
  • If one is a true patriot or loyal to his or her country, he or she would buy the product.
humor or caricatures
Humor or Caricatures
  • The advertiser encourages one to buy their “product” by sending the message that….
  • Involve the use of humor.
  • The enemy is the “butt” of jokes.