1 / 13

Propaganda Techniques

This article delves into the various rhetorical techniques used in advertising to shape perceptions of technology. By exploring general statements, idea transfers, and testimonials, it highlights how ads create emotional connections with products. Through examples like "the world’s most wearable music player" and celebrity endorsements, we see the influence of social proof and the bandwagon effect. Additionally, we examine card stacking in presenting favorable versus unfavorable points. This guide provides insights into understanding modern advertising strategies, particularly regarding hybrids and alternative fuel options.

taber
Download Presentation

Propaganda Techniques

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Propaganda Techniques Using Rhetoric to Re-define the Role of Technology

  2. Generalities • Simple, general, broad statements • Lacking specific or defined qualities • Often used in ads of all kinds

  3. General Statement Examples The world’s most wearable music player

  4. Transfer of Ideas • Transfers ideas and emotions between two or more subjects • Often used to imply that a product is directly associated with positive ideas

  5. (Credit: SCI FI Tech) Idea Transfer Ex. Never have a dead car battery again!

  6. Testimonial Endorsements Sometimes by a celebrity figure Attempts to connect a well-known individual with an item

  7. Trying to appear like the masses • Implies that “normal, everyday people” have or need this product Plain Folks

  8. Bandwagon Asserts that “everyone else” has one Plays a major role in modern advertising

  9. Bandwagon Example Welcome to Go Hybrid - Your Guide to Hybrids and Cost and Energy Saving Alternatives With gas prices and environmental concerns on the rise, more and more people are looking to fuel-saving alternatives. Here you will find a wealth of information on hybrid vehicles, alternative fuel, and biodiesel expansion as well as tips for saving cash at the gas pump. Learn about the alternatives through our articles and resources on hybrid cars and gas alternatives, and use our guide to the left for information.

  10. Card Stacking • Overemphasizing the favorable points • Mentioning the drawbacks quickly and/or in fine print

More Related