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IMO Distributor Meeting

IMO Distributor Meeting. London October 29, 2013. International Telecommunication Union. ITU is the oldest UN organization incorporated in 1865 in Paris, France ITU is the World Authority and leading Publisher of Telecom Technology, Policy and Standards

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IMO Distributor Meeting

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  1. IMO Distributor Meeting London October 29, 2013

  2. International Telecommunication Union • ITU is the oldest UN organization incorporated in 1865 in Paris, France • ITU is the World Authority and leading Publisher of Telecom Technology, Policy and Standards • Mission: Bring governments and industry together to coordinate the establishment and operation of global telecommunication networks and services. In addition: Standardization, coordination and development of international telecommunications • Current Headquarters in Geneva, Switzerland • Over 900 staff members

  3. ITU Sales & Marketing Division • Based in Geneva HQ. Staff of 14 • Sales & Marketing Division completely re-organized in 2011-2012 with new Job Descriptions • All Jobs focused on providing excellent support to direct customers and Distributor/Reseller network • Division carries following functions: Sales/Sales Development, Customer Service, Marketing (DM/Partnerships), Market Knowledge, Marketing Services, SAP support, Warehousing/Inventory, Shipping

  4. ITU Distributor Sales • 74 ITU Distributors/Resellers currently operating globally • Sales through Distributors/Resellers expanding • Return Policy instituted in 2013 to facilitate ordering processes and sales development • Major Distributors focus in Europe and Asia

  5. 50% 12% 34% 1% 1% 1%

  6. Promotional Activities • Promotional activities non-existent in the past but ITU is now focusing this area • Initiating presence on Trade shows (Gdansk: Sep 2013, Frankfurt Bookfair Oct 2013) • Shall explore possibility of similar ITU annual Distributor/Reseller event in Geneva • Usage of customized ITU logo by Distributors/Resellers being finalized • Promotional items like ITU-branded pens, key rings, stickers are now being produced to be shared with our Resellers/Distributors

  7. Future focus • Strengthening ties with our Distributors: Starting 2014, visiting Distributor/Reseller offices discussing one-on-one how we can help each other in building business • Product Offer: Developing new salable contemporary-topic ITU publications to widen product offer and outreach • Market Needs: Open to developing new products in collaboration with Distributors based on local market needs

  8. Thanks • Questions?

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