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Zoe Underground Advertising Assessment and Media Plan: SWOT Review & Marketing Strategies

Explore the strengths, weaknesses, opportunities, and threats of Zoe Underground with in-house surveys and student feedback. Develop a marketing plan that leverages insights for targeted advertising to boost engagement.

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Zoe Underground Advertising Assessment and Media Plan: SWOT Review & Marketing Strategies

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  1. Zoe Underground: : An Advertising Assessment and Media Plan

  2. SWOT Review

  3. SWOT Review Weaknesses

  4. SWOT Review Opportunities

  5. SWOT Review Threats

  6. Goals

  7. In House Surveys

  8. Why Do You Visit Zoe Underground In House Surveys

  9. How Did You Find Zoe Underground In House Surveys

  10. In House Surveys

  11. Student Surveys

  12. Student Surveys

  13. Student Surveys

  14. Student Surveys

  15. Phase 6 Heavily advertise to Students Mom’s Weekend. Phase 7 Flighting Phase 1 Preparation

  16. Thank You! Presented and Compiled by: Rebekah Bartholomew Michaela Ahlin Zoriah Wieth Adam Fry-Pierce

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