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Review of Advertising Media

Review of Advertising Media

Review of Advertising Media. Good 4 U. Topics of Discussion. Media Effectiveness. Newspaper 28% Yellow Pages 6% Direct mail 12% Radio 10%. Next Steps. Analyze effectiveness vs. cost Meet with account executives Work up next year’s media plan.

By sebille
(502 views)

International Media Plan

International Media Plan

International Media Plan. Media Profiles. Media Profiles. Media Plan. Media Plan.

By noam
(60 views)

Big data is a process, not an item on a shopping list

Big data is a process, not an item on a shopping list

Big data is a process, not an item on a shopping list. Case Study: Driving Omnichannel Conversions. Media D was 16% of the media plan, but only drove 4% of retail sales (OPPORTUNITY!). Media H influenced the 2 nd most retail sales (16%), but was only 4% of the media plan (OPPORTUNITY!).

By airlia
(81 views)

Facebook applications and marketing

Facebook applications and marketing

Facebook applications and marketing. Juuso Karjalainen, Niko Aho, Ossi Arola, Ville Väliaho & Markus Ylikörkkö. Product analysis. Basic idea is to offer movie reviews and the change to make them yourself Offers basic information about movies

By blanca
(108 views)

Media Selection

Media Selection

Media Selection. The two parameters of media selection are: Qualitative Quantitative. We can look at the medium ,  message or vehicle depending on: Reach of the medium Cost of the medium Role and relevance of the medium to the brand Impact of the medium

By chiko
(244 views)

Media 101

Media 101

Media 101. AGENDA. Role of Media. Media Types. ???. What is Media?. Media is EVERYWHERE. MEDIA TYPES. Broadcast. Television Radio. Magazines Newspaper. Print. Bulletins/posters Transit Guerilla/Viral. Out of Home. Not just banners, but in-game, SEM, blogs, podcasts, mobile, etc.

By lot
(334 views)

Dealing with the Press

Dealing with the Press

Dealing with the Press. David Gravelle Physician Recruitment & Retention Officer Southern Georgian Bay Physician Recruitment Program. NEWS PROMOTIONS ADVERTISING. Dealing with the Press. NEWS Develop relationship with editor and/or reporter Be ready with stories ideas or a

By stormy
(82 views)

The National Commissions and Unesco’s Information and Communication Services

The National Commissions and Unesco’s Information and Communication Services

The National Commissions and Unesco’s Information and Communication Services. The Information and Communication Role of the National Commissions. 40 years ago, at its 14th Session in 1966, the General Conference formally recognised information as a major function of the National Commissions.

By xiu
(105 views)

Advertising 2004/05

Advertising 2004/05

Advertising 2004/05. Key Messages/Themes Awareness vs. Direct Response Advertising Recap 2003/04 Media Plan Online Advertising Schedule. Key Messages and Themes. Ski Industry Conditions Youth Action Sports Features Events Pro Athletes Mammoth Vibe Family

By anne
(109 views)

Advertising and IMC Media Planning

Advertising and IMC Media Planning

Advertising and IMC Media Planning. LECTURE-19. Chapter Questions. What are the steps in the media planning process? What is the difference between reach and frequency? How do you determine a media mix? What role does cost play in selecting media?

By mikko
(370 views)

National Safety – Policies and Best Practices for the Lebanese Community

National Safety – Policies and Best Practices for the Lebanese Community

National Safety – Policies and Best Practices for the Lebanese Community. Corine Feghaly Consumer Protection Senior Expert Telecommunications Regulatory Authority (TRA), Lebanon. AGENDA. Analyzing Youth Cyber Threats Policies and Best Practices

By erwin
(169 views)

Some Not So Secret Secrets of eMarketing

Some Not So Secret Secrets of eMarketing

Some Not So Secret Secrets of eMarketing. The Power of eMarketing eMarketing Association September 5 th , 2002. Not So Secret Secrets:. 1. The Internet Opportunity (Still) Remains Huge. 2. Consumer Media Habits Are Changing (Duh!). 3. Broadband is Here… Now… Today.

By janna
(154 views)

California Travel & Tourism Commission Off-line Media Plan for FY 2008 4 th Wave JAPAN

California Travel & Tourism Commission Off-line Media Plan for FY 2008 4 th Wave JAPAN

California Travel & Tourism Commission Off-line Media Plan for FY 2008 4 th Wave JAPAN. Media Plan. 1. Media Plan Outline Campaign Period February 2008 to June 2009 Target Audience Primary Target: Young Female Secondary Target: Senior Male / Female Communication Area

By elliot
(140 views)

Take Your TV Plans to the Movies Adding Cinema to Your Media Mix Increases Reach and Engagement

Take Your TV Plans to the Movies Adding Cinema to Your Media Mix Increases Reach and Engagement

Take Your TV Plans to the Movies Adding Cinema to Your Media Mix Increases Reach and Engagement. Presented by:. Where Does Cinema Fit in the Media Milieu?. Some ad agencies plan Cinema in the Digital Out-of-Home Group Others place Cinema in the TV Broadcast group

By owena
(123 views)

World Wide Pictures presentation for EPPCN

World Wide Pictures presentation for EPPCN

World Wide Pictures presentation for EPPCN. STUFF!. What sort of stuff?. TV Moore in China. Government DTI. Corporate Thames Water. International Organisations EEA. What “stuff” is relevant to CERN/LHC event?. ESA is nearest -. Production. Events. Media Relations.

By lara
(79 views)

UNT Media Class Media Planning March 27, 2008

UNT Media Class Media Planning March 27, 2008

Asher Media, Inc. The Difference is Strategic Vision. UNT Media Class Media Planning March 27, 2008. Purpose. ● How written media presentations are developed - Outline the structure of the traditional media plan - Propose questions to assist in brainstorming for the plan. Agenda.

By marge
(196 views)

Ad/Collateral/Media Plan 2004/05

Ad/Collateral/Media Plan 2004/05

Ad/Collateral/Media Plan 2004/05. Key Messages/Themes Branding vs. Direct Response Media Plan. Key Messages and Themes. Lodging – Packages, Family, Events Ski Resort – Youth Action, Family, Regional. Summary: No clear messaging in place at this time. Contingent on larger strategic plans.

By tamara-green
(90 views)

Module 7

Module 7

Module 7. Modules . Introduction, Media concepts, principles and math - ML Major media research resources and media tools - EC Media forms and consumption - EC/RT Media dynamics - ML Media planning principles and process - RT Buying process, mechanicals and deadlines - JL

By kirby-richard
(169 views)

Promoted and Marketed by CREMARTEK MARKETING TECHNOLOGIES

Promoted and Marketed by CREMARTEK MARKETING TECHNOLOGIES

Triumph Foundation ( Charitable Trust of Rotary Club of Thane Hills) PRESENTS An Evening with Shankar, Ehsaan and Loy. Promoted and Marketed by CREMARTEK MARKETING TECHNOLOGIES. TRIUMPH BLOOD BANK AND THALASSEMIA DAY CARE CENTER.

By aaron-roberts
(174 views)

MediaMind Intro

MediaMind Intro

MediaMind Intro. Anja Chan. Account Manager. Eyeblaster rebranded as MediaMind in June 2010 Went public in Aug 2010 (NASDAQ:: MDMD ) DG | MediaMind – Independent digital technology powerhouse MediaMind | UNICAST | Eyewonder

By zeph-marsh
(178 views)

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