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SM5312 Interactive Media 1

SM5312 Interactive Media 1. Nick Foxall. SM5312 Interactive Online Media. Covering… The Internet and related network / telecommunication technologies In relation to… Telematic art, net.art and the Internet / network as a platform for artistic exploration.

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SM5312 Interactive Media 1

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  1. SM5312 Interactive Media 1 Nick Foxall SM5312 week 1: course overview

  2. SM5312 Interactive Online Media • Covering… • The Internet and related network / telecommunication technologies • In relation to… • Telematic art, net.art • and the Internet / network as a platform for artistic exploration SM5312 week 1: course overview

  3. SM5312 Interactive Online Media • Aims & Objectives • To provide an overall background and understanding of online media and networked technologies; • To provide a conceptual foundation of online media / networked media in relation to net-art and media art applications; • To encourage exploration of the relationship(s) between online technologies, the social / cultural implications of such technologies, and the creative possibilities therein. SM5312 week 1: course overview

  4. SM5312 Interactive Online Media • Aims & Objectives • To gain a broad understanding of the interactive capabilities of different online / network technologies, systems and delivery mechanisms; • To be able to manipulate technologies relevant to web-based media, and how to employ the web as a platform in future media art-related projects; • To master the basics of web page / web site design using standard graphics tools, and implementation using DOM (Document Object Model) and CSS (Cascading Style Sheet) standards. SM5312 week 1: course overview

  5. Defining online media • The Internet • Mobile / cellphone networks • Application / device specific networks • iPod / iTunes, podcasting • Google Earth SM5312 week 1: course overview

  6. Defining online media • The Internet Learn browse, search, research, discover Give / Receive send and receive “stuff” Communicate email, chat, talk Trade shop, buy, sell Publish personal expression THE WEB, AND THE BROWSER ARE INCREASINGLY AT THE CENTRE OF EVERYTHING email Chat / talk ICQ, MSN, Skype Transfer FTP, email, Web Learn Web Trade Web Publish Web SM5312 week 1: course overview

  7. The web: the core platform of online media • Web Sites • How they Work • Web Servers, directory structures • Internet and Web Protocols • Domains and IPs • XHTML and hypertext • The Web Standards Model • WC3 standards • Browsers, DOMs, platforms • Cascading Style Sheets (CSS) SM5312 week 1: course overview

  8. The core platform of online media • Web Sites • Designing a Web site • Content planning • Navigation • Look and Feel (layout, use of colour, typography, etc) • Graphics and image optimization • Building a Website • Site structure • Page coding in HTML (XHTML) and CSS • Testing and uploading SM5312 week 1: course overview

  9. The core platform of online media • Web Sites • Additional Techniques • Video and Flash for the Web • Cookies, traffic monitoring • blogging tools, RSS, podcasting SM5312 week 1: course overview

  10. The core platform of online media • Background to the Web • Brief history of the Internet and the World Wide Web (from an art perspective) • The Web today: “Web 2.0” • Web “standards”, web applications, AJAX • The collaborative web, social networks, “mashups”, participation • Web publishing: videos, blogs, personal broadcasting SM5312 week 1: course overview

  11. Online media and art • Net art in terms of… • Collaboration • Identity • Temporality • Alternate realities SM5312 week 1: course overview

  12. Online media and art • Collaboration • Artist <-> artist • Artist <-> viewer / receiver / audience • Audience as participant / creator / generator in a work SM5312 week 1: course overview

  13. Online media and art • Temporality • Perception of time • ‘online’ time vs. ‘real’ time • Immediacy, “now-ness” • Duration and durability SM5312 week 1: course overview

  14. Online media and art • Identity • Individual identity • Collective identity • Physical / virtual identities (and the relationship between them) • Location and dislocation • Social implications • Surveillance, Identity theft, etc. • Cultural implications SM5312 week 1: course overview

  15. Online media and art • Alternate Realities • ‘Extended’ identity • MMORPGs • Massive(ly) Multiplayer Online Role-Playing Games • ‘World of Warcraft’ ‘EverQuest’ • Virtual Communities • ‘Second Life’ • Social implications of SM5312 week 1: course overview

  16. Supporting material • Online: • Course Page • http://sweb.cityu.edu.hk/sm5312 • Course Bookmarks • http://del.icio.us/sm5312 • On SCM Common Shared, J:Drive (SM5312 folder) • Powerpoints and supporting files from each week’s lecture • In Print: • Text book: • Web Design: A complete IntroductionChapman & Chapman. Wiley (2006)TK 5105.888.C4845 2006 • Other Readings: • (Will be provided as we move through the course) SM5312 week 1: course overview

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