Interactive Media Industry . Jamie Gibson and Platon Lynch . What is interactive media? .
Jamie Gibson and Platon Lynch
The two main competitors SB.TV face is Linkup TV and GRM Daily as they are challenging for the same market segment. SB.TV was the first broadcaster of its kind so therefore it has the advantage as being the first move leader. 1 thing I realised is that Jamal Edwards is the face of his company like how Bill Gates is to Microsoft like how Richard Branston is to Virgin. This is the social networking age, people don’t want to connect with just a brand people like to connect with people so this alone makes SB.TV cut above the competition with the general likeness appeal which Linkup TV & Grm lack. Jamal Edwards tweets 39.5 times a day, Sketchy co-founder of Grm Daily tweets 3 times a day and Rashid Kasirye once tweeted ‘Am not tweeting again until I make it.’ This keeps Jamal Edwards relevant which makes SB.TV more relevant and being the most relevant brand in the market will always be pinnacle to brand growth and further away from the competition.
However these two companies will always be competitors as they offer pretty much the same services, and both have a strong following. They both have their own unique series of video, SB.TV created; F.64 & A64, Warm Up Sessions and 3rd Degree. While Linkup TV have ‘Behind Bars’ and Grm Daily has ‘Daily Duppy’.
Linkup TV generate almost an average of 900,00 views monthly whilst Grm Daily claims to have millions of views a month. SB.TV gained 6.3 million within last month.