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Propaganda Techniques. How authors persuade you to believe whatever they want. Name Calling. Name Calling. Republicans have begun to emphasis Barack Obama's middle name Hussein in an attempt to spread doubts about his patriotism and raise fears among voters that he is a closet Muslim.

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propaganda techniques

Propaganda Techniques

How authors persuade you to believe whatever they want

slide4
Republicans have begun to emphasis Barack Obama's middle name Hussein in an attempt to spread doubts about his patriotism and raise fears among voters that he is a closet Muslim.
name calling2
Name Calling

Old Spice

“lady sented body wash”

“Anything can happen when your man smells like Old Spice and not a lady.”

Name-Calling Commercial

http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_detailpage

transfer
Transfer

presents a positive image or idea and attaches the positive feelings to another idea.

slide7
McDonald's Chicken Dance

http://www.youtube.com/watch?v=OFayPSM3I-A&feature=related

e-trade baby

http://www.youtube.com/watch?v=x0GsNhLt9Ds

bandwagon2
Bandwagon

verison commercial

http://www.youtube.com/watch?v=14CKzskjn4s

red herring1
Red Herring

Nike

http://www.youtube.com/watch?v=jlXRengzZoc

red herring2
Red Herring

Video Games: Collecting inventory items or items of scenery (usually meant to distract or take up time from a quest or goal)

Never-ware cookware will look beautiful on your shelf for generations!

No mention of its cooking value is made.

red herring3
Red Herring

What is this an advertisement for?

slide15
Shoes!

Perfume!

army strong http crackle com c commercials army strong commercial 1634956
Army Stronghttp://crackle.com/c/Commercials/Army_Strong_Commercial/1634956
  • They connect a feeling with this organization.

Army strong

http://www.youtube.com/watch?v=YSbCnWe6e1o

emotional appeal1
Emotional Appeal

Christian Children's Fund

http://www.youtube.com/watch?v=KcBLYxCzFgw

testimonial1
Testimonial

Testimonial

Mike Huckabee

http://www.youtube.com/watch?v=EjYv2YW6azE&feature=BF&list=PL7E6AF6C6D499F972&index=11

repetition1
Repetition

A good example of this is the claim that Saddam Hussein was responsible for the terrorist attacks of September 11, 2001. No evidence has been found suggesting collaboration between Iraq and the Al Qaeda network, yet Bush administration officials have repeatedly mentioned the two in tandem. As a result, a recent opinion survey by the Council on Foreign Relations shows that more than 40 percent of the American people believe that some or all of the attackers on 9/11 were Iraqi nationals, when in fact none were.

http://www.sourcewatch.org/index.php?title=Repetition"

repetition2
Repetition

Head On Commercial

http://www.youtube.com/watch?v=f_SwD7RveNE&feature=related

glittering generalities1
GlitteringGeneralities

Redbull Commercial

http://www.youtube.com/watch?v=8x9iYweART4

Duck and Cover

http://www.archive.org/details/DuckandC1951

slide29
Stereotypes“A student who doesn’t do his homework is a bad student.”“Blonds are dumb.”“Athletes are bullies.”
stereotypes1
Stereotypes

Stereotypes in media

http://www.youtube.com/watch?v=fS3e-n8Mj7I&feature=related

red bull

http://www.youtube.com/watch?v=nKuhEI0IrIQ&feature=related

fear y2k commercial
FearY2K Commercial

http://www.youtube.com/watch?v=x6HyPJpzaHg

slide35
Appeal to Number, Facts, & Statistics-“Coroners have found that 80% of people’s colons are blocked with waste.”-“On average, 6 out of 7 dentists prefer Colgate.”
quiz name that propaganda
Quiz: Name that Propaganda

Pepsi Truck

Rock the Vote

http://www.youtube.com/watch?v=nkCGHxD880I&feature=related

http://www.youtube.com/watch?v=eXfNnSOOoVc

Mac

Smoke Alarm

http://www.youtube.com/watch?v=KNnX6XRQBec&feature=related

http://www.youtube.com/watch?v=YfLaiTkOBRE

Outback Steakhouse

Hungry Man

http://www.youtube.com/watch?v=tswvz_cG9LY&feature=related

http://www.youtube.com/watch?v=9tovXDScl3k

Trident

http://www.youtube.com/watch?v=Gf_Jk1zLisg

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