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Embracing the Deconstructive Style: A New Approach to Web Design and Architecture

The Deconstructive Style, emerging in the late '80s, challenges modernism with its dark, chaotic aesthetics and anarchistic structure. This style is characterized by a unique color palette, exotic typefaces, and a playful arrangement of text and images. Notably seen in the deconstructive website www.donniedarko.com, it features floating menus, a structured storyline, distorted visuals, and hidden content. Targeting 18-26-year-old backpackers, our site emphasizes functionality, weekly events, and useful information, optimized for accessibility and ease of use.

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Embracing the Deconstructive Style: A New Approach to Web Design and Architecture

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  1. The Deconstructive Style • Is relatively new(first appeared in the late 80’s) • Opposes modernism (dark, chaos Vs. bright, structured) • Dark and dirty color palette • Exotic type faces • Overlapping, and or incomplete, parts of texts and images • Anarchistic structure (anything goes)

  2. Deconstructive Architecture • Does away with traditions • Unconventional design

  3. Comparative Analysis

  4. A Deconstructive Web Sitewww.donniedarko.Com • Floating menu's • Storyline structure (has a start and finish) • No usual type of information • Distorted, broken and layered images • Hidden passwords to access the (next) subpage

  5. Field Research • Do many backpackers come to Odense? • What do they want to see? • What are Odenses main advantages ?

  6. Target group • 18-26 years old • Impulsive • Open to new experiences • Don’t relay on hotel reservations • Limited budget

  7. Our Site (Basic Content) • Sculptures and Parks • Summer Events • The Skt Knuds church • Backpacker living • Eating • Drinking • Sleeping

  8. Our Site (Objectives) • Good functionality • Quantity of useful information • No broken links • Weekly events • Optimized size for lower connection speeds

  9. Our Site (Desing) • Title: Backpacking OD. • Circular menu bars. • Inner side bar for weekly updates. • Individually designed sub pages. • Front page map.

  10. Our Site (Specs) • iFrame • 3 Flash(7) animations • Total size 3,46MB • Viewable on most or “all” browsers • Optimized for • 1028*1024 resolution • 128Kbs connection

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