Objectives. Discuss the development of “The Sandwich” as an American staple Introduce Apprentice Task Number 3. The Almighty Sandwich. Who invented the sandwich and when remains a matter for debate Let’s take a closer look at what lies between the layers.
“The Sandwich” as an American
The 4th Earl of Sandwich, John Montagu (1718 - 1792) is said to have eaten salted meat and bread during his distinguished naval career
According to food historian Solomon Katz, he may have first coined the term
The Dutch added the butter and the sandwich soon increased in popularity in Europe and beyond.
Later, when the Industrial Revolution got underway, it became a convenient and portable snack for the workforce
The Corner Sandwich Project
TEAMS: A new project manager should be selected for this task.
MISSION: Your first task is to design a new prototype sandwich for The Corner Pub & Grill.
TASK: You must then design a promotional campaign for your new prototypesandwich. The campaign must include three types of advertising.
The Corner Pub & Grill - St. Louis
1. Determine your target market
2. Design a new prototype sandwich for The Corner
3. Determine your promotional objectives (message)
4. Design a promotional campaign that
promotes the new sandwich for The Corner.
5. The promotional campaign must include three
types of advertising.
(I.E. Print, Broadcast, Website, Direct Mail, Special Event, or viral marketing strategy, etc…..)
Make a prototype of your sandwich.
Design a PowerPoint that contains all of
the criteria. Use that PowerPoint to make
a presentation to the Marketing II class.
The project will be judged by a member of
The Corner Pub & Grill Management team.
March 7th & 8th.