UC MOBILE& SOCIAL MEDIA UPDATE Donna HamiltonAssistant Vice PresidentWeb Communications
Stats • Approx. 50% of U.S. adults use a smartphone. • Approx. 66% of those aged 18-34 use a smartphone. • For 28% of Americans, a mobile device is their primary way of accessing the Web. • 243 million Americans age 13 & older use mobile devices. • 91% of mobile phone users have phones w/in arms reach 24/7. • General Population: 51% Android; 32% iPhones • UC: 33% Android; 49% iOS
Stats What Else Do We Do with Our Phones? • 54% use their phones in place of an alarm clock • 46% have dispensed with a watch in favor of using their smartphone • 39% use their phone instead of a separate camera • 28% use their phone instead of a laptop • One in 20 smartphone users use their phone in place of a TV (6%) or reading physical books (6%)
EMAIL Email Communication on Mobile • 41% of people in U.S. read email on their mobile devices • Mobile email open rates + 34%; desktop emails - 9.5% (last 6 mos. of 2011) • Test to ensure yours is readable on various devices. • Do your links open to mobile-friendly Web pages?
Mobile App vs. Mobile Website • Mobile App • MobileWebsite Similar features & content; Different presentation & behavior. Depends upon many factors, including: objectives, task, target audience & technical requirements.
Mobile App vs. Mobile Website • Mobile App • MobileWebsite • Uses “built-in” browser, so easy to access. • Need the Internet to access. • Less expensive to develop. • Uses cross-platform capabilities, so don’t need as many different designs. • Must be downloaded. • Can target specific limitations/ abilities of individual devices. • Faster, more interactive. • Can provide some services without Internet connectivity. • Expense of creating will increase (more platforms to develop for)
RESPONSIVE DESIGN What is it? • Developing a website that allows the layout to change along with a user’s computer screen resolution.
MOBILE APP ETA: January 2013
MOBILE APP Team • Tech Lead: AsifRiaz • Communications Lead: Donna Hamilton • Developers: Greg Benjamin, Vern DeHaven • Others: • UC Foundation/Alumni: Candice Terrell • UCIT: Mark Faulkner; Gary Grafe; Troy Travis; Josette Riep; Matt Hartman • Students: Lane Hart; Shy Ruparel; Tom Bachmann
MOBILE APP Technology – Blackboard • “Blackboard Mobile Central” application integrates with Blackboard“Mobile Learn” • Provides on-demand access to information and services.
MOBILE APP App Audience: 1 Primary:Current Students 2 Secondary: Alumni 3 Other: Staff (time clock); faculty; visitors
MOBILE APP Initial Offerings • Enhanced Shuttle/Transit • News • Events • Emergency/Help/NightRide • Athletics • View My Grades • Bearcat Spirit
MOBILE APP Initial Offerings • View My Schedule • Interactive Campus Map • Courses • Directory • Alumni Directory • Link to Blackboard Mobile Learn
m.uc.edu • MOBILE WEB
MOBILE WEBSITE • Mostly same information. • Audience navigation. • Links to • Library’s mobile website • Athletics mobile website • Content maintained in CQ. Next … • Majors & Programs • Check My Grades
MOBILE TRAFFIC • Aug. 1 through Oct. 15, 2012
MOBILEResources Mobile Resources • Mobile sitem.uc.edu • Mobile Helpuc.edu/mobilehelp
ICONSFor Social Media UC’s Two Primary Accounts@uofcincy& UofCincinnati(Facebook) UC College Accountsex: @LindnerCollege, @UCBlueAsh UC Departmental Accountsex: @UCWebComm Alternate Photo Icons
SOCIAL Resources • uc.edu/socialmedia email@example.com
SOCIAL Resources uc.edu/socialmedia OR uc.edu/web and navigate to desired resources New Staff Resource: Jeremy Martin
QUESTIONS? DONNA HAMILTONDonna.Hamilton@uc.edu@uofcincy @ucwebcomm @dhamilton007