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Poochiee Pampering Paradise

We offer luxury dog grooming services to pamper your beloved pets like royalty. Our targeted group adores their dogs and wants only the best for them. Join us in creating a unique experience for your furry family members. Market positioning, challenges, and marketing strategies are outlined to help you stand out in the pet grooming industry. Embrace the bond with your pet at our salon and create unforgettable memories.

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Poochiee Pampering Paradise

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  1. Its not about your salon…its about my Poochieee……..

  2. INTRODUCTION • Pet lovers are always on a spree to pamper their dogs….you help them do it.. • Salon culture is increasing but not to the extent of being a necessity • We are a luxury and quality and standard is of importance • We are here to help them do what they can do by themselves • BUT we pamper your dogs in a manner you yourselves cant

  3. TG • Our TG just loves their dog • They shower them with love, luxuries and gifts • Dog is family to them….like their baby • They are proud of them • Love playing with them • Bring them toys and accessories

  4. TG (contd..) • They hate if you call their dog a dog • They want just one thing…..treat him like I do or better • He should be happy when with you • Treat him like a king/Queen

  5. Market scenario • People love to bathe their dog by themselves • Salon culture is increasing day by day • Mobile vans and door to door workers also pose a threat

  6. Challenges • Change the mind set • Salons as the best option amongst others • Competition • Competitive rates • Build a referral system • Local pricing – ranges from Rs.350 and above • (just for the bath)

  7. Competitors • Salons: • Doggie Dooz • Top Dog n such others • Mobile vans • Door to door goers: • Castor n pullox pet shops Bandra • Pets, pets n pets • Gauri, bandra • Royal art pet shop • Dog city H O

  8. Aim…….. • Its not about our salon..its about your dog • Image building • Build a top of mind recall

  9. Marketing activities (short term)A Pawfect salon…. • Go fetch game evenings • Mating day • Lunch together: Dogethers • Pamphlets….take away at vet shops, accessories shops • Exhibition of accessories

  10. Naming ceremony for a dog • Claim to fame : Dog of the month • Dog shows • Learn new dog trick sessions • Before n after…is...BETER • My Poochie Scrap Book • Pet infotainer sessions

  11.  Hiking adventure some Sunday • Health day • Dog Mela : Dogs day out

  12. Marketing activities (long term) • Agility training • Dogathon • Dog diaries • Dog calenders

  13. Tie ups • Special tag makers • Vets • Accessories seller • Dog sellers • PETA • dogsdomainindia.com • Kennelsclub of India www.thekci.org • Krazy K9 Campers • Pedigree

  14. Sales and discounts • Membership cards • Send birthday cards • Multiple pets combo offers • Happy hours • Get your friend • membership card: + 20%off • Service : +10% off

  15. Internal customer orientation • Give a Fab service • Show that you care • Keep in touch • Let them know when to come next • Give handy tips • Follow up • Make database….. • Keep Dog food / dog items…

  16. Inhouse activities • Have accessories at your place • Petertainment • Personal calling • Birthday parties (invite similar breed dogs) • Happy to help hours just before parties

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