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Yahoo! Internet Life, Five Star Award. c. What is Salon.com? ... syndication and program partnership between Yahoo and Salon.com will bring these

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Presentation Transcript
slide1

“Salon.com has the best writing online,

consistently, daily.”

Yahoo! Internet Life, Five Star Award

slide2

What is Salon.com?

  • Salon is a network of 10 distinct sites and communities, attracting loyal users with cutting edge content, ideas, and forums.
  • Salon produces over 150 original articles per week, from controversial topics to essential current events.
  • Salon broadcasts 20-30 new pieces daily @ Salon.com
slide3

Best of Multimedia (1998)

Best Website (1997)

Yahoo! Internet Life

“Top of the Net”

1998, 1997

“Cool Site of the Year”

1997

Business Week

Best of the Web 1997

Salon.com is

an Award Winning Site

First Place

1998, 1997, 1996

Best Online Magazine

1997

slide4

Salon.com Invests in Content

“Content will become more important than navigation. Content is the “there” of navigation. It is the reason people go on the Net.” Jake Winebaum, Chairman, Disney’s Buena Vista Internet Group, The Industry Standard 5/3/99

“…[In] the opening phases of [media] growth, distribution is supremely powerful, but over time content becomes the more powerful of the two.”George Bell, CEO of portal Excite, AdWeek, 3/15/99

"We believe the content renaissance is impending, but it's a more complex and hybridized market than before." Gene DeRose,Jupiter Communications Chief Executive, 3/22/99

slide5

Comics

Arts & Entertainment

Books

Mothers

Who Think

Health & Body

Media

News

People

Technology

Travel

Salon’s Network of Sites

Producing content in 10 different categories with 150+ original pieces per week

slide6

News

Arts & Entertainment

Books

Comics

Health & Body

Media

Mothers Who Think

People

Technology

Travel

Columnists

Salon Produces

Original Content

Content

Featuring well known writers, and undiscovered artists…

Garrison Keillor as Mr. Blue

slide7

News:

  • Salon is emerging at the forefront of news sources on the Internet.
  • Salon News is updated 24/7 with breaking news stories from Salon and from the wire services.
  • Recently, as the JFK Jr. tragedy unfolded, Salon’s in depth, and timely coverage of this event was a primary link on Yahoo! and AOL.
  • Salon.com has put the web on the map for breaking news, from Princess Di to Henry Hyde
  • Salon ranks second among general news sites for daily news reader concentration

Best News Finalist

@

http://www.salon.com/news/index.html

The News Team at Salon.com is a seasoned group of diverse writers. With correspondents across the country they deliver poignant, up-to-date coverage of the nation’s hottest issues. News bureaus are located in Washington, D.C., New York, and San Francisco.

slide8

Readers’ Choice

Best Entertainment Web Site, 1999

  • Arts & Entertainment:
  • Over 20 movie and music reviews, interviews, and features weekly
  • Database of 1000 music and movie reviews, all original, dating back to 1996
  • Feature entertainment articles by Charles Taylor, formerly of Details magazine
  • Daily TV column, by Joyce Millman
  • Salon entertainment content keeps readers coming back!
      • 53% visit daily
      • 24.4 minute user session
  • Salon covers the independent film circuit extensively with interviews, reviews and articles

http://www.salon.com/ent/index.html

slide9

People:

  • Amy Reiter’s Nothing Personal gossip column consistently ranks among Salon’s most popular pages
  • Brilliant Careers offers weekly celebrity profiles from Francis Ford Coppola to Jane Goodall. 30+ in archived database

http://www.salon.com/people/index.html

Columnist Camille Paglia-

Author of "Sexual Personae“delivers outspoken opinions and incisive critiques on pop culture and current events for Salon.com

slide10

DEAR MR. BLUE:ADVICE FOR LOVERS AND WRITERS

  • Books:
  • http://www.salon.com/books/index.html
  • New book reviews published daily
  • Over 800 book reviews available in database dating back to 1996.
  • Features Garrison Keillor as Mr. Blue
  • Feature IvoryTower, college oriented content

Salon Book Awards:

Each January, Salon’s editors honor authors of the most outstanding books from the previous year, at an exclusive party in New York City. Last year, 7 of the 10 winning authors and 400 guests attended the event. Press coverage included The New York Times, Vanity Fair, Newsweek, The New Yorker, and Time Magazine.

Garrison Keillor

slide11

Politics 2000:

  • URL to be announced
  • Debuting in January 2000, Salon’s Politics 2000coverage will provide readers with an all-encompassing guide to the coming elections. Site features will include:
  • Daily original political Salon news stories, articles, and features
  • David Horowitz's commentary & opinions
  • Joe Conason's commentary & opinions
  • From the wires: Breaking political news from AP and Reuters
  • ELECTIONS Q&A -- Weekly interviews gauging the pulse of the elections with insiders
  • Political book reviews and updates
  • Interactive political polls
slide12

Health & Body:

  • http://www.salon.com/health/index.html
  • Salon’s Health & Body reports breaking news on the most provocative and important health issues
  • 20 new articles weekly
  • 54% of Health & Body’s readers are female
slide13

Women

  • Mothers Who Think:
  • http://www.salon.com/mwt/index.html
  • Featuring intelligent, up-to-date articles on the latest women’s issues
  • Hardcover book of collected essays published by Random House; on the New York Times Bestseller List
  • The Mothers Who ThinkMillennium Forum will be held in San Francisco, Spring 2000.
  • x
slide14

Technology:

  • http://www.salon.com/tech/index.html
  • Featuring Let’s Get This Straight ,an in-your-face, how-it-effects-you consumer column
  • Featuring compelling and insightful tech news and commentary, before the issue becomes yesterday’s news
  • Featuring Silicon Follies, an ongoing “techy” web soap opera with digital culture as the back drop
  • Salon Technolgy is acclaimed by industry insiders, and regularly linked to by slash.org, Wired and CNET
  • Salon Technology content attracts a percentage of male readers (71%)
  • 94% of Salon Technology readers are online daily
  • 54% work in technology-related jobs
slide15

Travel:

  • http://www.salon.com/travel/index.html
  • Featuring compelling , first-person travel essays that span the globe
  • Destination features database, over 1000 travel articles
  • Weekly Travel Advisory Column
  • Travel book review weekly
  • Higher than average female readership (40%)
  • In conjunction with the site launch of Travel & Food, we welcome renowned gourmet and travel writer Burt Wolf, from the popular show, Travel and Tradition.
  • Featuring Wolf’s travel column on Salon, enriched with streaming video
slide16

Comics:

  • http://www.salon.com/comics/index.html
  • Featuring a new comic daily from nationally renowned comic artists, Tom Tomorrow,and Ruben Bolling
  • Average age of reader is 31
  • Also featuring the animated web serial, “The Dark Hotel”
slide17

Salon’s Online

Co-Publishing Partners

Pointcast

slide18

Get Salon on your Palm Pilot -- Salon’s content is now downloadable on Palm Pilots and Rocket Books through easy synchronization. The latest Salon News and Technology is distributed in full text with Avant Go software daily on Palm devices.

…and Offline Partners

Salon content delivered anywhere the user wants to go:

Get Salon via satellite on your TV– In February 2000, Salon will be a featured channel of the new Web TV/Dish Network broadband set top box.

slide19

Salon Content Attracts Loyal and Repetitive Users

  • Salon content creates long user sessions and daily site visits
        • 22-minute average user session
        • 48% of Salon users visit daily
        • Average 4.5 pages per visit
        • 64% partcipate in Salon’s discussion community

&

A content syndication and program partnership between Yahoo and Salon.com will bring these “sticky” user benefits to your directory while providing unique and original content for Yahoo and Yahoo’s members.