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Background

Background. Listening Reading Observation: Two approaches on carrier VoIP Improve your business strategy. A Tale of Two Engineers. Doug and Hank. Hank – An Introduction. Career Home life Personal win. Who’s Hank working for?. What’s Hank working on?. New applications.

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Presentation Transcript

  1. Background • Listening • Reading • Observation: • Two approaches on carrier VoIP • Improve your business strategy

  2. A Tale of Two Engineers Doug and Hank

  3. Hank – An Introduction • Career • Home life • Personal win

  4. Who’s Hank working for?

  5. What’s Hank working on? • New applications. • Both Wireline and Wireless • Adding pictures, music, video

  6. What’s Hank working on? • Fixed Mobile Convergence • Leveraging existing carrier’s network • Leveraging VoIP • Standards based (mostly) • IP Multimedia Subsystem

  7. IMS Architecture

  8. IMS Architecture

  9. Business Model • Create greater value • Up-sell customer • SMS • Photo-mail • Video-mail • Create new customers • Family plan • Prepaid • Create “stick” • Avoid commoditization

  10. Challenges • Staying compatible • “Five-Nines” Reliability • Financial limitations of existing carriers • Can’t build all of it “like we used to do” • Standard hardware platforms (cPCI and ATCA) • Development time – “IMS is a five year project” • Regulation hurdles • E911 • CALEA

  11. Doug – An Introduction • Career • Home life • Personal win

  12. Who’s Doug working for?

  13. What’s Doug working on? • Peer to Peer converged communications • Desktop based client • Integrates • eMail • Instant Messaging • Presence • Voice and video • Collaboration

  14. What’s Doug working on? • Applications leverage COTS equipment • Supports external dedicated devices (new!) • Standards based (mostly) • Open source tools and components

  15. Business Model • Build a community of users • Parasitic network application • Charge for “off network communications” • Calls to PSTN • IM • Optional Advanced Applications • Messaging, IVR, Conferencing • Spam, Spim and Do-not-call protection • Advertising? • Business Edition

  16. Challenges • Operating on a network you don’t control • NAT, Firewalls, Packet filters • Building a brand name • Turning “cool” into “cash” • Fickle user base • Desktop crowding • Support • Regulation?

  17. Conflict Can these two very different approaches co-exist? Yes

  18. They need to co-exist • Neither will fit every customer • Each will find their “purpose” • Consumers will drive adoption • Standards (like SIP) will allow interoperability

  19. What are we doing? • Working “both sides” • Products for both markets • HA Systems equipment • PCI-based equipment • CPE equipment • Best of Breed • Based on common software base

  20. Our biggest challenge? Being agile enough to address both: Large NEPs and OEMs and Smaller more agile ISVs and .com software companies

  21. What can you do? Proprietary • Standards are everything • Put an end to the “download my client to talk” thinking • Be responsive to market needs • What ever happened to KISS approach? • Don’t make client/devices so complicated they’re useless • Is IMS KISS? • Participate in developing the regulation strategy

  22. Thanks Graphics by Brian Gocher Alan Percy Director of Business Development AudioCodes, Inc. Alan.percy@audiocodes.com Booth #822

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