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Start. Team to deal with partners if launch is more than $100,000. Pre-launch Content. Get Partners. Get people interested. Promote to partners’ lists. Tell Stories. Endorsements. Use Authority. Internet. Build your list. TV/Radio. Use Multiple message media. Cell Phone.

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Presentation Transcript
product launcher formula process map the beta launch process

Start

Team to deal with partners if launch is more than $100,000

Pre-launch Content

Get Partners

Get people interested

Promote to partners’ lists

Tell Stories

Endorsements

Use Authority

Internet

Build your list

TV/Radio

Use Multiple message media

Cell Phone

Interact with prospects

Print media

Identify expectations through feedback

Create Reciprocity

Create Community

Create interest

Create Commitment

Improve product

Crushing offer for a limited time

Implied scarcity

Anticipation

Beta Launch

Product Launcher Formula Process MapThe Beta Launch Process

product launcher formula process map the launch and post launch processes

Beta Launch

Customers

Controversy

Interested prospects for the main launch

Collect Feedback

Collect Stories

Create case studies

Create videos

Benefits achieved, catastrophe avoided, money made, wish fulfilled, etc.

Fix Price

Review/Improve product

Create Social Proof

Publicize using media

Keep interacting – Refer to the Beta launch process

Share with list

Growth in list

Make product ready

Momentum

Launch

New Partners

New Customers

Remove Offer

Review Price

Trained List

Use partners to grow list

Offer Continuity Programs

Does the existing price optimize revenue?

Yes

No

Collect Feedback

Continue interaction with list

Change Price

Keep the Price

Prepare for Re-launch

Repeat process for Re-launch

Product Launcher Formula Process MapThe Launch and Post-Launch Processes