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Objectives Present 2010 Grow A Healthy Child Campaign Preview Campaign Elements

Partner’s Meeting January 28 ~ASU Downtown Presented by: Veronica Vaughn ~ Social Marketing Manager, AzNN. 2010 GROW A HEALTHY CHILD Micro-Campaign. Objectives Present 2010 Grow A Healthy Child Campaign Preview Campaign Elements. Champions for Change.

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Objectives Present 2010 Grow A Healthy Child Campaign Preview Campaign Elements

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  1. Partner’s Meeting January 28 ~ASU Downtown Presented by: Veronica Vaughn ~ Social Marketing Manager, AzNN 2010 GROW A HEALTHY CHILD Micro-Campaign • Objectives • Present 2010 Grow A Healthy Child Campaign • Preview Campaign Elements

  2. Champions for Change 2010 Social Marketing Micro-Campaigns January – April, 2010 May – September, 2010 October – December, 2010 2010 Year round @ 25%

  3. Main Message Be a “Champion for Change” in your family by eating meals together and doing family activities. January – April 2010

  4. WHERE WE GET OUR MESSAGE? Research & Evaluation • Research with the target audience (800) at locations statewide (Tucson, Flagstaff, Winslow, Phoenix, Prescott, Yuma, etc.). • Tools: Pre & Post Tests

  5. PRE-TEST Test the likeability of each campaign concept and the relevance of the message (focus group setting).

  6. POST-TEST Measures awareness of the campaign and behavior change if applicable. Results compared by year and by campaign.

  7. SUPPORTING MESSAGES • Eat meals together choose a variety of foods • Fun family activity ideas • When cooking meals, children can help • Include more whole grains in your meals • Ways to keep your child healthy

  8. Communicating our Message GHC Campaign Elements – Media • Television & Radio: Phoenix, Tucson and Yuma and cable networks • Collateral Pieces: Door Hangers & Direct Mailers • NEW! Shopping Cart Ads

  9. Communicating Our Message GHC Campaign Elements-Collateral Materials -Fun Food News for Adults & Kids–New design! -Poster for Adults & Kids -Sheet of 3 Recipe Cards -Event in a Box: Preschool and Elementary School Editions - Certificates, Event Posters, New Activity Sheets - Education Reinforcement Item: Grocery Bag

  10. Web Site Updates EatWellBeWell.org & ComeSanoViveMejor.org

  11. NEW! COMMUNITY OUTREACH (Local events & activities that are relevant) Health Fairs & Festivals: Community, School & Media

  12. Radio Spots :60 English / :60 Spanish

  13. TV Spots :30 English Grow a Healthy Child Eng/Span.

  14. CAMPAIGN SUMMARY Message: Be a “Champion for Change” in your family by eating meals together and doing family activities. Date: January – April, 2010 Social Mkting: TV, Radio, Collateral, Website

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