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Campaign 2010: Target Programming

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  1. Campaign 2010:Target Programming

  2. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal.Cable does it via network choices…Broadcast does it via program types or genres.

  3. Let’s look at some examples using indexes as the measurement. • Indexes at 100=Same Density of target audience as overall general audience delivery. • Indexes over 100=Higher Concentration of target audience.

  4. Targeting via News: Middle- Somewhat Somewhat Cable Netsof-the-road Conservative Liberal Bloomberg TV 93 117 82 CNBC 109 110 111 CNN 108 106 112 Fox News Channel 102 114 87 Headline News CNN 107 108 114 MSNBC 107 108 122 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

  5. Targeting via News: Middle- Somewhat Somewhat Cable Netsof-the-road Conservative Liberal Bloomberg TV 93 117 82 CNBC 109 110 111 CNN 108 106 112 Fox News Channel 102 114 87 Headline News CNN 107 108 114 MSNBC 107 108 122 Broadcast TV Early Eve News M-F 114 110 103 Early Eve News WKD 107 107 93 Early Morning News 104 103 81 Early Morn Talk/News/Info 111 112 113 Late Nite News/Info 101 102 84 News Specials 118 124 120 Sunday News/Interviews 100 116 113 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

  6. Targeting via Sports: Middle- Somewhat Somewhat Cable Netsof-the-road Conservative Liberal ESPN 106 114 109 Fox Sports Net 114 116 106 Outdoor Channel 107 129 72 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

  7. Targeting via Sports: Middle- Somewhat Somewhat Cable Netsof-the-road Conservative Liberal ESPN 106 114 109 Fox Sports Net 114 116 106 Outdoor Channel 107 129 72 Broadcast TV College Football 112 125 107 College Basketball 106 123 118 Pro Football 119 118 109 Golf 101 136 98 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

  8. Targeting General Audience/Prime Time: Middle- Somewhat Somewhat Cable Netsof-the-road Conservative Liberal TBS 107 105 111 TNT 108 104 105 USA Network 106 102 106 Lifetime 103 102 92 FX 109 107 104 Hallmark 102 115 85 Discovery Channel 105 106 102 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

  9. Targeting General Audience/Prime Time: Middle- Somewhat Somewhat Cable Netsof-the-road Conservative Liberal TBS 107 105 111 TNT 108 104 105 USA Network 106 102 106 Lifetime 103 102 92 FX 109 107 104 Hallmark 102 115 85 Discovery Channel 105 106 102 Broadcast TV ABC Prime 119 111 100 CBS Prime 119 114 101 Fox Prime 112 99 105 NBC Prime 119 105 114 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

  10. Want to know more? We would be happy to help you. Contact Jack Poor at jack@tvb.org