Creating an Effective Sponsorship Approach - PowerPoint PPT Presentation

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Creating an Effective Sponsorship Approach

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  1. Creating an Effective Sponsorship Approach

  2. Why Sponsorship? • Sponsorship ……… • Complements mentoring • Builds on the benefits of networking as the sponsee now has access to the sponsors network • Promotes thought diversity, which enables organisations to innovate more effectively and gain the competitive edge • Improves talent retention by increasing engagement between the individual and the organisation www.bitc.org.uk

  3. 5A’s Effective Sponsorship Model www.bitc.org.uk

  4. Leadership Actions www.bitc.org.uk

  5. Individual Actions • Advance • Set, seek and achieve your goal • Action • Do something outstanding • Awareness • Tell someone what you did www.bitc.org.uk

  6. Underpinning Process • Establish a pool of senior staff who are willing, able and equipped to provide sponsorship to talented staff. • Seek agreement that sponsors will actively seek to identify and sponsor talent within their part of the organisation. • Make links with existing mentoring and networking schemes so mentors can help individuals to access sponsors. • Publicise the existence of the sponsorship approach so employees • can approach sponsors. • Measure success by asking employees whether they have benefitted from sponsorship. www.bitc.org.uk