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TRANSFORMING OUR WEB PRESENCE IN THE MARKETPLACE. A Report to the Learning and Technology Roundtable December 2009 Jeff Iseminger, Integrated Marketing. Redesigners. Enrollment Marketing Team reports to Enrollment Management Task Force chaired by Jeff Iseminger, Integrated Marketing

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transforming our web presence in the marketplace

TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE

A Report to the Learning and Technology Roundtable December 2009

Jeff Iseminger, Integrated Marketing

redesigners
Redesigners
  • Enrollment Marketing Team
    • reports to Enrollment Management Task Force
    • chaired by Jeff Iseminger, Integrated Marketing
  • Tom de Ranitz, marketing consultant
  • Pam Belding, Web designer
  • Web Development team, ITS
  • Stakeholder input
    • “owners” of redesigned pages
    • current students
    • prospective students
new tier 3 design
New Tier 3 Design
  • modular grid system that allows great design flexibility
  • intended for college, department, office and program home pages
budget
Budget
  • $100,000 original grant
  • $12,000 remaining, as of Dec. 1, 2009
  • Focus of remainder:
    • additional photography for new Web pages and downloadable Image Library
    • scheduled for spring 2010
what s needed now
What’s needed now?
  • A Director of Web Marketing to help departments, colleges and offices redesign their pages with these aims:
    • Use vibrant color and emotive photography.
    • Write engaging copy designed for target audiences.
    • Include “sell,” not just “tell.”
    • Deploy new flexible Tier 3 structure for home pages.
transforming our web presence in the marketplace1

TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE

A Report to the Learning and Technology Roundtable December 2009

Jeff Iseminger, Integrated Marketing