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NRCS Web Presence. NRCS National Information Technology Seminar 2002. NRCS W EB P RESENCE. Introduction Terry Bish, CCS Where We Began Terry Bish, CCS Phase I: What We Accomplished Jane Grant, ITD Phase II: Where We’re Heading Suzanne Pender, CCS

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nrcs web presence

NRCSWeb Presence

NRCS National Information Technology Seminar 2002

slide2

NRCS WEB PRESENCE

  • IntroductionTerry Bish, CCS
  • Where We BeganTerry Bish, CCS
  • Phase I: What We AccomplishedJane Grant, ITD
  • Phase II: Where We’re HeadingSuzanne Pender, CCS
  • Web Farm Overview & ServicesBarb Pursley, ITD
  • Q&ATerry Bish, CCS
nrcs web presence players
NRCS Web Presence Players
  • Sponsors
    • Terry Bish, Director, Conservation Communications Staff (CCS)
    • Mary Thomas, Chief Information Officer & Director, ITD
  • Web Farm Customer Services Coordinator
    • Barbara Pursley, ITD
nrcs web presence players4
NRCS Web Presence Players
  • Web Modernization Team
      • Suzanne Pender, CCS Lead
      • Jane Grant, ITD Lead
      • Lynette Harris, ITD Lead
      • Bob Kling
      • Tony Nguyen
      • Andre Rudder
      • Cassandra Taylor
      • Darlene Williams
      • Claudette Hayes
phase ii where we re heading
Phase II: Where We’re Heading

Roles

  • Content Owner: Responsible for content appropriateness and quality assurance sites.
  • Web Coder: Works for and with content owner to make updates for Web site.
  • IT Representatives: Responsible for server administration, web page presentation, format and content adhering to NRCS look and feel. Trains new users and keeps web coder document current and correct. DOES NOT
  • CHANGE CONTENT.
where we began
Where We Began

Driving Forces for change

  • Freedom to E-File
  • Section 508
  • Departmental Framework
  • GPEA – Government Paperwork

Elimination Act

drivers
DRIVERS

NRCS Initiatives – Responding to Driving Forces

  • E Forms
  • WebCAAF
  • E-Directives
  • Web Site Modernization Effort
    • NHQ – Phase I
    • State, Centers, Regions, and Institutes – Phase II
    • NRCS Internet – Phase II
where we began8
Where We Began

Branding an Agency

  • Consistency in Purpose
  • Consistency in Approach/Language
  • Consistency in Image, Design, Logo
where we began9
Where We Began

Problems of Old NRCS Web Site

  • Different look and feel from page to page
  • Constructed piecemeal
  • Information was not placed logically
  • Information was difficult to find
  • Not 508 compliant
phase i where we began
Phase I: Where We Began

Goals of the Web Modernization Team

  • Improve user access to information
  • Provide easier navigation between content areas and enhance searching capability
  • Create consistent agency identity throughout site
  • 508 Compliance (IT’S THE LAW!!)
  • Ease of updates for web coders & content managers
phase i where we began11
Phase I: Where We Began

Web Modernization Team Approach

  • Contract with TeAM for Web Support included:
    • Requirements for NRCS electronic business;
    • Requirements for federal, departmental, and agency guidelines, and laws;
    • Continuous maintenance of Web ;
    • Continuous training for web coders, project managers, and other web personnel.

-more-

phase i what we accomplished
Phase I: What We Accomplished
  • Developed questionnaire to identify user requirements for the new NRCS Web Site. (Over 100 interviews were conducted.)
  • Interview results were used to develop the New NRCS Web Presence, which included:
    • Improved accessibility
    • New and better look and feel
    • Cohesive links in line with standards for web construction and maintenance.
    • Emphasis on external and internal customer’s usability.
phase i what we accomplished13
Phase I: What We Accomplished
  • Organized contents by subject rather than by NRCS organization structure
  • Comply with Freedom to E-file Act and Government Paperwork Elimination Act (GPEA)
  • Comply with Section 508 of the Rehabilitation Act (IT’S THE LAW!!)
phase i what we accomplished14
Phase I: What We Accomplished

New Web Site Launched April 8, 2002

  • Enables customers to easily find information pertaining to conservation
  • Provides ease of use and navigation
  • Provides an improved look and feel
  • Integrates USDA search engine
  • Compliance with Rehabilitation Act, section 508 (IT’S THE LAW!!)
look at nrcs now
LOOK AT NRCS NOW
  • Agency letterhead
  • Agency colors
  • Agency logos
  • Agency-specific graphics

For detailed information on NRCS Web styles:

http://www.nrcs.usda.gov/styles.html

phase i what we accomplished16
Phase I: What We Accomplished
  • Significant amount of work involved;
  • Training and continuous one-on-one help for web coders is necessary;
  • Web content must be understood and organized before creating a site or subsection;
  • Page testing and review is necessary in every step of the approval process;
  • Collaborative team work to accomplish goals.

Lessons Learned

phase ii where we re heading17
Phase II: Where We’re Heading

Phase II Plans

  • Incorporate the consistent NRCS visual identity in all NRCS Web pages (States, Centers, Institutes, Regions)
  • Continue navigation consistency, usability
  • Develop an Intranet for NRCS employees
  • Continued 508 Compliance (IT’S THE LAW!!)
phase ii where we re heading18
Phase II: Where We’re Heading

Goals

  • Continue maintaining current site by fixing age-related content and accessibility issues
  • Research and analyze Content Management System (CMS) solutions
  • Enhance/update design and architecture of site based on post-launch feedback
  • Provide more Web training
  • Implement look-and-feel consistency
  • Develop Intranet for internal users
phase ii where we re heading19
Phase II: Where We’re Heading

Toward a Consistent Look and Feel

phase ii where we re heading20
Phase II: Where We’re Heading

Approval Process – Work in Progress

We want your assistance and input. It is a collaborative effort. A core team will be developed to create procedures to make decisions such as:

  • Who approves sites?
    • Process
  • Steps for coders?
  • Process steps and changes?
phase ii where we re heading21
Phase II: Where We’re Heading

Toward a Consistent Look and Feel

Idaho

Kansas

Arizona

phase ii where we re heading22
Phase II: Where We’re Heading
  • Contract Award
  • Talk to State/Region/Center/Institute staffs – a collaborative effort.
  • Develop Schedule
  • Develop look/feel, navigation plan
  • Develop Intranet

What’s Next - Work in Motion

web farm overview services

Web Farm Overview & Services

Why the Web Farms?

Web Farms in a Nutshell

NRCS Web Farm

Web Farm Services

Applications in the Web Farm

Implementing New Web Farm Procedures

Service-Level Agreements

Barb Pursley, ITD

why the web farms
Why the Web Farms?
  • Drivers
    • USDA Security & Homeland Security
    • Presidential Management Initiative
    • Freedom to eFile, GPEA (eGovernment)
    • OCIO: Web sites open to the public will be hosted outside the USDA network
  • Web sites open to employees only AND where both computer and employees are in the USDA network may be hosted locally
web farms in a nutshell

Internet

OCIO Firewall

Web Farms in a Nutshell

R0

R0

R0

NRCS

FSA

RD

Fort Collins

Web Farm

Kansas City

Web Farm

St. Louis

Web Farm

Outside the USDA network

U S D A B A C K B O N E

R1

R1

R1

R1

the nrcs web farm

Internet

The NRCS Web Farm

R0

Anonymous

public access

(e.g., State Web sites)

Authenticated

public access

(eForms online)

Switches

Firewall

Databases

Switch

2

3

4

5

6

7

8

9

10

Virtual Local Area Networks (VLANS)

Storage Area

Network

Switch

Backup

web farm services
Web Farm Services

Web Farm provides:

  • Highly available, reliable, secure environment
  • Web site hosting (static)
    • States, Institutes & Centers, Regions, NHQ
  • FTP (File Transfer Protocol)
    • via anonymous download
slide28

Web Farm Services

Web Farm does not provide:

  • State application hosting
    • Software developed by State
    • Database access
applications in the web farm
Applications in the Web Farm

Who Uses the Web Farm

  • New Agency Web pages
  • Web sites for States, Centers, Institutes, Regions
  • Numerous business applications
    • eFOTG, Soils, Gateway, etc.

More

applications in the web farm30
Applications in the Web Farm
  • Interagency services
    • eForms
    • eDirectives
    • Event calendar
    • Email list server
    • Interagency portal
    • WebCAAF
    • OIP (Office Information Profile)
    • Photo Gallery
implementing new web farm procedures
Implementing New Web Farm Procedures
  • Effectively manage the Web Farm’s growth and future requirements
  • Additional security measures
  • Resource allocation management

Why:

service level agreements
Service-Level Agreements
  • Service Level-Agreements (SLA)
    • Signed agreement negotiated between Web site owner and Web Farm
    • Covers the services provided (and not provided)
    • Signed by Web site’s organizational leader or sponsor and Web Farm management

More

service level agreements33
Service-Level Agreements
  • SLA Inclusions
    • Defines roles & responsibilities for all parties
    • Provides contact information
    • Defines operating arrangements
    • Defines resources (staff, equipment)
  • SLA Exclusions
    • Content review or changes
    • Application development
    • Technical support for software
    • Training or support of site management tools
what s next
What’s Next
  • WebTrends reports (Web site traffic analysis)
  • Automated publishing

Coming soon:

slide35

Q&A

Any questions?

Terry Bish, Moderator