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NRCS Web Presence. NRCS National Information Technology Seminar 2002. NRCS W EB P RESENCE. Introduction Terry Bish, CCS Where We Began Terry Bish, CCS Phase I: What We Accomplished Jane Grant, ITD Phase II: Where We’re Heading Suzanne Pender, CCS

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NRCS Web Presence

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    1. NRCSWeb Presence NRCS National Information Technology Seminar 2002

    2. NRCS WEB PRESENCE • IntroductionTerry Bish, CCS • Where We BeganTerry Bish, CCS • Phase I: What We AccomplishedJane Grant, ITD • Phase II: Where We’re HeadingSuzanne Pender, CCS • Web Farm Overview & ServicesBarb Pursley, ITD • Q&ATerry Bish, CCS

    3. NRCS Web Presence Players • Sponsors • Terry Bish, Director, Conservation Communications Staff (CCS) • Mary Thomas, Chief Information Officer & Director, ITD • Web Farm Customer Services Coordinator • Barbara Pursley, ITD

    4. NRCS Web Presence Players • Web Modernization Team • Suzanne Pender, CCS Lead • Jane Grant, ITD Lead • Lynette Harris, ITD Lead • Bob Kling • Tony Nguyen • Andre Rudder • Cassandra Taylor • Darlene Williams • Claudette Hayes

    5. Phase II: Where We’re Heading Roles • Content Owner: Responsible for content appropriateness and quality assurance sites. • Web Coder: Works for and with content owner to make updates for Web site. • IT Representatives: Responsible for server administration, web page presentation, format and content adhering to NRCS look and feel. Trains new users and keeps web coder document current and correct. DOES NOT • CHANGE CONTENT.

    6. Where We Began Driving Forces for change • Freedom to E-File • Section 508 • Departmental Framework • GPEA – Government Paperwork Elimination Act

    7. DRIVERS NRCS Initiatives – Responding to Driving Forces • E Forms • WebCAAF • E-Directives • Web Site Modernization Effort • NHQ – Phase I • State, Centers, Regions, and Institutes – Phase II • NRCS Internet – Phase II

    8. Where We Began Branding an Agency • Consistency in Purpose • Consistency in Approach/Language • Consistency in Image, Design, Logo

    9. Where We Began Problems of Old NRCS Web Site • Different look and feel from page to page • Constructed piecemeal • Information was not placed logically • Information was difficult to find • Not 508 compliant

    10. Phase I: Where We Began Goals of the Web Modernization Team • Improve user access to information • Provide easier navigation between content areas and enhance searching capability • Create consistent agency identity throughout site • 508 Compliance (IT’S THE LAW!!) • Ease of updates for web coders & content managers

    11. Phase I: Where We Began Web Modernization Team Approach • Contract with TeAM for Web Support included: • Requirements for NRCS electronic business; • Requirements for federal, departmental, and agency guidelines, and laws; • Continuous maintenance of Web ; • Continuous training for web coders, project managers, and other web personnel. -more-

    12. Phase I: What We Accomplished • Developed questionnaire to identify user requirements for the new NRCS Web Site. (Over 100 interviews were conducted.) • Interview results were used to develop the New NRCS Web Presence, which included: • Improved accessibility • New and better look and feel • Cohesive links in line with standards for web construction and maintenance. • Emphasis on external and internal customer’s usability.

    13. Phase I: What We Accomplished • Organized contents by subject rather than by NRCS organization structure • Comply with Freedom to E-file Act and Government Paperwork Elimination Act (GPEA) • Comply with Section 508 of the Rehabilitation Act (IT’S THE LAW!!)

    14. Phase I: What We Accomplished New Web Site Launched April 8, 2002 • Enables customers to easily find information pertaining to conservation • Provides ease of use and navigation • Provides an improved look and feel • Integrates USDA search engine • Compliance with Rehabilitation Act, section 508 (IT’S THE LAW!!)

    15. LOOK AT NRCS NOW • Agency letterhead • Agency colors • Agency logos • Agency-specific graphics For detailed information on NRCS Web styles:

    16. Phase I: What We Accomplished • Significant amount of work involved; • Training and continuous one-on-one help for web coders is necessary; • Web content must be understood and organized before creating a site or subsection; • Page testing and review is necessary in every step of the approval process; • Collaborative team work to accomplish goals. Lessons Learned

    17. Phase II: Where We’re Heading Phase II Plans • Incorporate the consistent NRCS visual identity in all NRCS Web pages (States, Centers, Institutes, Regions) • Continue navigation consistency, usability • Develop an Intranet for NRCS employees • Continued 508 Compliance (IT’S THE LAW!!)

    18. Phase II: Where We’re Heading Goals • Continue maintaining current site by fixing age-related content and accessibility issues • Research and analyze Content Management System (CMS) solutions • Enhance/update design and architecture of site based on post-launch feedback • Provide more Web training • Implement look-and-feel consistency • Develop Intranet for internal users

    19. Phase II: Where We’re Heading Toward a Consistent Look and Feel

    20. Phase II: Where We’re Heading Approval Process – Work in Progress We want your assistance and input. It is a collaborative effort. A core team will be developed to create procedures to make decisions such as: • Who approves sites? • Process • Steps for coders? • Process steps and changes?

    21. Phase II: Where We’re Heading Toward a Consistent Look and Feel Idaho Kansas Arizona

    22. Phase II: Where We’re Heading • Contract Award • Talk to State/Region/Center/Institute staffs – a collaborative effort. • Develop Schedule • Develop look/feel, navigation plan • Develop Intranet What’s Next - Work in Motion

    23. Web Farm Overview & Services Why the Web Farms? Web Farms in a Nutshell NRCS Web Farm Web Farm Services Applications in the Web Farm Implementing New Web Farm Procedures Service-Level Agreements Barb Pursley, ITD

    24. Why the Web Farms? • Drivers • USDA Security & Homeland Security • Presidential Management Initiative • Freedom to eFile, GPEA (eGovernment) • OCIO: Web sites open to the public will be hosted outside the USDA network • Web sites open to employees only AND where both computer and employees are in the USDA network may be hosted locally

    25. Internet OCIO Firewall Web Farms in a Nutshell R0 R0 R0 NRCS FSA RD Fort Collins Web Farm Kansas City Web Farm St. Louis Web Farm Outside the USDA network U S D A B A C K B O N E R1 R1 R1 R1

    26. Internet The NRCS Web Farm R0 Anonymous public access (e.g., State Web sites) Authenticated public access (eForms online) Switches Firewall Databases Switch 2 3 4 5 6 7 8 9 10 Virtual Local Area Networks (VLANS) Storage Area Network Switch Backup

    27. Web Farm Services Web Farm provides: • Highly available, reliable, secure environment • Web site hosting (static) • States, Institutes & Centers, Regions, NHQ • FTP (File Transfer Protocol) • via anonymous download

    28. Web Farm Services Web Farm does not provide: • State application hosting • Software developed by State • Database access

    29. Applications in the Web Farm Who Uses the Web Farm • New Agency Web pages • Web sites for States, Centers, Institutes, Regions • Numerous business applications • eFOTG, Soils, Gateway, etc. More

    30. Applications in the Web Farm • Interagency services • eForms • eDirectives • Event calendar • Email list server • Interagency portal • WebCAAF • OIP (Office Information Profile) • Photo Gallery

    31. Implementing New Web Farm Procedures • Effectively manage the Web Farm’s growth and future requirements • Additional security measures • Resource allocation management Why:

    32. Service-Level Agreements • Service Level-Agreements (SLA) • Signed agreement negotiated between Web site owner and Web Farm • Covers the services provided (and not provided) • Signed by Web site’s organizational leader or sponsor and Web Farm management More

    33. Service-Level Agreements • SLA Inclusions • Defines roles & responsibilities for all parties • Provides contact information • Defines operating arrangements • Defines resources (staff, equipment) • SLA Exclusions • Content review or changes • Application development • Technical support for software • Training or support of site management tools

    34. What’s Next • WebTrends reports (Web site traffic analysis) • Automated publishing Coming soon:

    35. Q&A Any questions? Terry Bish, Moderator