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Presentation Transcript
slide1

Building Your Marketing System

Your instructors:

Eman Bu-Rashid

marketing is a system

Strategy before tactics

  • Fill your marketing hourglass
  • Publish educational content
  • Create a total web presence
  • Use a lead generation trio
  • Make selling a system too
  • Live by the calendar

Marketing is a System

total web presence hub and spokes

Step 4

Total Web Presence

Hub and Spokes

slide5

Blogging basics

  • Configure WordPress.org
  • Premium or custom theme (design)
  • Pages, posts and comments
  • Plugins and widgets
  • RSS feed - subscribe
slide6

SEO cupcake

Social

Links

Keywords

Content

slide7

Keyword research

Body of content work and SEO research

slide8

Keyword research

  • Ask your clients what they search
  • freekeywords.wordtracker.com
  • adwords.google.com/select/ KeywordToolExternal
slide9

Study competitors

  • Website Grader
  • RankChecker
  • Seo Toolbar
  • Alexa Toolbar
slide10

Best practices

  • Read, follow, and listen
  • Write what people search
  • Feed the spiders often
  • Engage your comment community
  • Audio, video, images
  • Amplify your message
slide11

The listening station

Alerts

Customers

Brand mentions

Competition

Leading stories

Media stalking

Content

slide12

Listening station tools

Google Alerts

Google Reader

Search.twitter

Social CRM

(Reportative)

Alerts

slide17

Photos and Video

  • Photos
  • Videos
  • Slides – Slideshare.net
total web presence hub and spokes18
Total Web Presence

Hub and Spokes

slide19

YOUR TURN

Action steps:

Review website for content additions

Consider adding/using a blog

Create listening station

Start promoting content in social networks

Create and optimize social media profiles

Create list of bloggers for potential guest posts