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Managing Social Media in School Districts: Best Practices and Challenges

Explore the impact of social media in education, from Facebook statistics to challenges faced by school districts. Learn about policies, training, and solutions for effective social media management in schools.

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Managing Social Media in School Districts: Best Practices and Challenges

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  1. Social Mediaand School DistrictS By Jill Coyle ISD 196

  2. Facebook • 500 million active users • Twitter • 165 million active users

  3. China • India • Facebook • United State of America

  4. 50% of Facebook’s active users log in every day • The average Facebook user has 130 FB friends

  5. FB Blocking in Schools – ISD 196’s random survey Students Staff • 16 metro districts block student use • 1 metro district allows student use • 11 metro districts block staff use • 6 metro districts allow staff use

  6. But…. • 150 million Facebook users access Facebook on their mobile device • Mobile users are twice as active as non-mobile users

  7. It is becoming common – perhaps expected – for businesses and public organizations to have a facebook site.

  8. When establishing an official site consider: • Comment moderation • Records retention • Site administration and quality • Consistency within the district

  9. When establishing an official policy consider: • Involving stakeholders across the district • Reviewing the policies of similar organizations • Cross-referencing acceptable use, communications or advertising policies

  10. Policy content may include: • Differing guidelines for official sites, classroom use and private use • Guidance on appropriate and inappropriate use • Cautions regarding private data • Limits on use of school logos or mascots • Cautions regarding maltreatment reporting and harassment

  11. Conduct Training • Electronic training • In-person training • Building specific training

  12. So….what problems can all this social networking create for the school district employer?

  13. Anecdotes?

  14. BOUNDARY ISSUES on FB • Staff “friending” students • Staff “friending” parents

  15. Data Privacy Violations on FB • Disclosure of student information • Disclosure of personnel information

  16. Revelations by Vulnerable Students on FB • Maltreatment reporting obligations • Responding to students at risk • MSHSL obligations triggered by student postings

  17. Staff Posting of Indiscreet or Reputation-Harming Content • Text or pictures revealing illegal conduct • Text or pictures revealing conduct of a sexual nature • Text or pictures revealing inebriation • Text or pictures revealing controversial opinions in the community • Text or pictures complaining about administration, coworkers or students • Text or pictures generally depicting poor judgment or an intemperate attitude

  18. Harassment on FB District Harassment Policy • Harassment of coworkers on FB • Harassment of students on FB

  19. Disciplinary Concerns • Nexus to School • Search Concerns • Privacy Rights • Free Speech Rights • Discrimination Issues

  20. Open Meeting Law Concerns • A quorum of the school board actively participating on a social media site may raise issues under Minnesota’s Open Meeting Law

  21. Solutions • Policy/Training • Blocking (?) • “Official” Pages • Professional Pages

  22. DISCUSSION

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