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Social Media, School Districts and Trusteeship. Integrating social media use into your governance role. February 25, 2011 BCTSA Provincial Council. “ Trustweeps ”. ?. ?. WHAT IS Social Media?. Your personal Facebook page Your fan/group page

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social media school districts and trusteeship
Social Media, School Districts and Trusteeship

Integrating social media use into your governance role

February 25, 2011BCTSA Provincial Council




WHAT ISSocial Media?

  • Your personal Facebook page
  • Your fan/group page
  • Posting on other Facebook pages (groups, personal pages, events, etc.)
  • Your Tweets, DMs
  • Your feed
  • Hashtags: i.e. #bctsa
  • Lists i.e. bc_trustees

Google Alerts, etc. …

  • Media Comments Sections:
  • i.e. Vancouver Sun, local news“paper” websites, radio sites, etc.
  • Blogs:
  • Running your own blog
  • Posting on other blogs
  • Old School
  • BBS’s
  • Message boards
but what does this have to do with me i have a hard enough time keeping up on all my emails
But What Does ThisHave to Do with ME?(I have a hard enough time keeping up on all my emails)


  • Connecting to constituents, especially younger generation of parents(maybe even students!?!)
  • Local issues management/mitigation
  • Campaigning (Tweets, blog/website, FB fan pages)


issues mitigation insta petitions

Students & Parents starting up “petition” Facebook pages:

    • “Fire the … so-and-so-and-so, so-and-so-and-so”
    • “We Want Mr. T. Back at Elphinstone
    • Advocacy Page for Student with Autism
Issues Mitigation: Insta-Petitions

Issues Mitigation:“The Blog”


Janet Steffenhagen’s “Report Card” blog has transformed BC public education dialogue, and arguably even Board/District communications and policies. It is the “lens.”

Trustees need to post here: to clarify positions, to help shape the dialogue, to advocate for public education, to show we have a pulse…


taking on the elephant

I’ll say it again: Be TRANSPARENT!! (i.e. use your real name, you’re a public representative)

  • Be diplomatic: It’s no different from discussing issues in public and in person to your constituents. Don’t be fooled by “distance” of online communication, but don’t be intimidated as well. Social media a “hot” medium, more like conversation than traditional print.
  • Stick to the facts (no one else does: you’ll be appreciated)
  • Be humble (i.e. Catherine Alpha/BCTF apology)
  • Be respectful of your fellow trustees and board positions, on and off your board
Taking on the Elephant
even more reasons to give up on those emails
Even More Reasons to Give Up on Those Emails


  • Keeping up on issues/innovations province-wide
  • Connecting with other trustees province-wide
  • Engaging with other agencies, governments, MLAs…
  • Pushing your nefarious political agenda!
  • Showing (Janet Steffenhagen) that we’re alive


more trustweeps the bc trustees twitter list

What to Tweet about?

More Trustweeps:The BC Trustees Twitter List


Either search for this list and follow it, or follow me (@silaswhite) and I will add you to the list.

more discussion
More Discussion?
  • “Oversharing”Doug Elinski… Ray Lam… Dana Larsen…

“Having friends on Facebook is like inviting people into your home?”

  • Tweeting as Government Communications/Announcements
  • The Tweeting Superstar of Canadian Elected Officials: @TonyClement_MP: 2,726 tweets, over 12,000 followers

“Industry Minister Tony Clement, a prolific tweeter, responded to a tweet by a reporter confirming that if the CRTC did not reverse its decision on usage-based billing that the Conservative cabinet would.

The tweet set of a firestorm of debate about the use of Twitter by Members of Parliament and whether or not Clement’s tweet was just another example of open government or a reckless and irresponsible use of the medium.” –Scoot H. Payne, the Commons

more discussion1
More Discussion?

“[I am] completely appalled by the vitriol and viciousness of the comments and the number of inaccurate and false statements made by individuals [in online blogs and talkback forums], mostly anonymously. …“It's absolutely astonished me that people hide behind a computer and say whatever they want - whether it is true or not," [Langley Trustee Alison] McVeigh said. "Where has civility gone?“… at a meeting, in response to false online claims Langley trustees made $32,000, and took a pay hike.

thank you to all my twitter followers and facebook friends
Thank you to all my Twitter Followers and Facebook Friends

(and to Natasha Netschay Davies, for her valuable input, and Rob Goodall and BCSTA for inviting me)



“Silas White” on Facebook