Credibility Marketing. Boston University February 2012. Why do we Promote Ourselves?. To build credibility and sell business. Can you sell well?. Selling is much easier if you can get clients to call you. HVS Sells through Credibility Marketing.
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To build credibility and sell business
Selling is much easier if you can get clients to call you
Demonstrate how a technology, trend, attraction, etc. can come to bear on the lodging industry, with specific examples from one or more markets.
Leverage your market experience from a recent assignment to demonstrate your local knowledge.
Write a zippy lead
Conduct a survey or poll
Get great art to compliment the story, even free stock photos
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