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Revolutionizing Consumer Shopping: Building RIA Experiences with Flex Seminar

Learn from Fumi Matsumoto, Co-founder & CTO of Allurent, about creating innovative e-commerce solutions with Flex technology. Discover the challenges, future developments, and core design decisions for Allurent BUY and upcoming Allurent SHOP. Explore the dynamic shopping experience assembly using Allurent Shopping Markup Language (ASML) and the fusion of Flex and Flash to enhance consumer interaction. Gain insights on performance, state synchronization, skinning, and data integration. Join us to unlock the potential of Rich Internet Applications for commerce!

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Revolutionizing Consumer Shopping: Building RIA Experiences with Flex Seminar

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  1. Building RIA Consumer Shopping Experiences(Real-World Flex Seminar)Fumi Matsumoto, Co-founder and CTOAllurentfm@allurent.com

  2. Background • Allurent – Rich Internet Application for Commerce • Flex OEM since early 2005

  3. Product #1: Allurent BUY • Based on Flex 1.5 • Shopping cart / Order capture and Checkout • Customizable looks and behavior • Integrates to existing e-commerce applications • …demo

  4. BUY Architecture • Standard Flex 1.5 architecture • AMF to Flex server • Our own event messaging layer • Very high performance and scalable • XML over HTTP for integration (among other strategies)

  5. Challenges • Client performance • State synchronization after “crossed” messages • Ease of skinning • Product/Catalog data model • Analytics • Event capture architecture • Omniture ActionSource

  6. BUY Future • Move to Flex2! • Tools • Skinning • …and of course new features (but outside scope of this talk)

  7. Product #2: Allurent SHOP • Not yet announced: Still in active development • Consumer shopping application (not a “web” application!)

  8. Allurent SHOP Pieces • Client-side “motor” • Business user app for… • Flash component assembly (“shopping experience authoring”) • Data overlay (“merchandising”) • Allurent Server • …demo

  9. Core Concepts and Design Decisions • Need for dynamic assembly of shopping experience • -> Allurent Shopping Markup Language (ASML) • Need for Retailers to differentiate • -> Component Kit • Content Integration (product catalog) • -> RDF

  10. Extras… • Allurent Development Environment • Testing

  11. Unresolved Issues • Bookmarking • Search engine indexing

  12. Flex 2: The Verdict So Far… • Two thumbs up! • Tool • Performance • Source code • New VM seems solid • Want asset caching • Not using FDS at the moment

  13. What have WE learned? • We learned that we can… • Create Expressive Flex applications! • Use Flex components in applications with dynamic assembly • Combine Flex and Flash to leverage strengths of both

  14. Rich Internet Applications for Commerce

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