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Social Graces

Making the Right Impression in Social Spaces. Presented on July 15, 2008 to a major financial services provider, this presentation provides a social media 101, along with some tips, tricks and case studies showcasing social media marketing winners and losers.

gregverdino
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Social Graces

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Presentation Transcript

  1. Social Graces making the right impression in social spaces

  2. hi, my name is greg

  3. i work for crayon a strategic advisory group that helps its clients join the conversation through the power of community, dialogue and partnership.

  4. things you probably already know

  5. “social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.” {wikipedia.org}

  6. social media to weather recession “Conventional wisdom says that experimental media get cut in tough economic times. But social applications like communities, social networking sites, and word-of-mouth marketing are proving themselves, and they depend on an abundant resource — your customers — rather than a scarce one — advertising dollars. In a recession, social applications with measurable results will pay off.” - Josh Bernoff, Forrester Research – February 6, 2008

  7. shift happens Social Media Marketing Spend (budget) in 5 years' time (2012) Over 25% 16% 10-25% 25% Zero 3% 10%+ 41% 0-5% 24% 5-10% 32% Source: SNCR, Jaffe Conversational Marketing Survey, 2007

  8. we’re not really talking about “social media”

  9. it’s really about people connecting with people even when one of those people represents a brand

  10. conversation communication

  11. the sad truth about communication communication

  12. brands are built by conversation Source: BrandChannel Top Brands 2006

  13. the new rules for conversation

  14. now let’s talk about 4 key concepts

  15. every touch is a conversation starter try not to screw it up

  16. a billboard can start a conversation {even when you don’t want it to}

  17. sex marks the spot

  18. Good Morning Amy, Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest. Once again thank you for your interest, and have a nice day.

  19. this story has a happy ending {well,i guess you could say it does}

  20. a tv spot can start a conversation {unless you let it kill conversation instead}

  21. have you met dan@sprint.com?

  22. missed opportunity calling on line 1 Dear Valued Customer, Thank you for contacting Sprint. Thank you for sharing your feedback on the new commercial featuring Dan Hesse. We will pass your feedback on to the appropriate group. We really do appreciate you taking the time to show us your voice your opinion. Thank you again for contacting Sprint. We appreciate your business. Sincerely, Teri W. Sprint

  23. recognize the power of course correction turn haters into lovers by showing you care

  24. maybe you’ve heard this one before +

  25. social media megaphone in action

  26. 30

  27. a sleeping giantawakens Response + Responsiveness

  28. #5 in organic search results

  29. Response + Responsiveness

  30. real people in real time {can really make a difference}

  31. your ends should match your socks socks conversations should actually make sense

  32. 40

  33. harness the power of small ideas planting seeds for your brand’s future

  34. 2008: A Year of Experimentation little things go a long way

  35. ready to get started ? how does right now work for you?

  36. i’ll leave it in your hands will you join the conversation?

  37. let’s continue this conversation blog: twitter: email: second life: company: www.gregverdino.com @gregverdino greg@crayonville.com jiggy stardust www.crayonville.com

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