promising innovative outreach strategies what have we seen n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Promising Innovative Outreach Strategies: What Have We Seen? PowerPoint Presentation
Download Presentation
Promising Innovative Outreach Strategies: What Have We Seen?

Loading in 2 Seconds...

play fullscreen
1 / 20

Promising Innovative Outreach Strategies: What Have We Seen? - PowerPoint PPT Presentation


  • 148 Views
  • Uploaded on

Promising Innovative Outreach Strategies: What Have We Seen?. Dayanne Leal Deputy Director Best Practices Institute Enroll America . Customizing Your Message Helps Reaching Consumers: Ideas that Seem to Work Thinking Outside Th e Box. Contents.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Promising Innovative Outreach Strategies: What Have We Seen?' - greg


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
promising innovative outreach strategies what have we seen

Promising Innovative Outreach Strategies: What Have We Seen?

Dayanne Leal

Deputy Director

Best Practices Institute

Enroll America

contents
Customizing Your Message Helps

Reaching Consumers: Ideas that Seem to Work

Thinking Outside The Box

Contents
enroll america s mission maximize coverage for uninsured americans
Enroll America’s Mission: Maximize Coverage For Uninsured Americans

Enroll America is executing a national education and enrollment campaign

1. Educate and Engage

2. Mobilize to Enroll

3. Work with Partners to Ensure System works

Successful implementation of ACA requires all-out effort by government, not-for-profits, insurers, hospitals, community health centers, health providers, and others.

enroll america works with an array of partners
Enroll America Works With An Array Of Partners

Many stakeholders play a role in a successful enrollment effort, including:

Retailers, consumer groups, hospitals, insurers, faith-based groups, business, labor, civic groups, community health centers, drug companies, and grassroots volunteers

Sampling of Partners

slide6

Public Awareness of the New Coverage?

What percentage of uninsured people do you think still were unaware of the new coverage options by November 2013?

the uninsured still don t know about their options
The Uninsured Still Don’t Know about their Options

November 2012

November 2013

of the uninsured don’t know about the new health insurance options

of the uninsured don’t know about the new health insurance marketplace options

38%

78%

We still have work to do, but the uninsured are hearing more and more about the new options available to them

Lack of awareness provides opportunity for education with effective messaging

Sources: Enroll America, November 2012; Kaiser Family Foundation November 2013

barriers to enrollment lack of facts about coverage and financial help
Barriers to Enrollment: Lack of Facts about Coverage and Financial Help
  • Source: Perry Undem commissioned by Enroll America, December 2013
slide9

Barriers to Enrollment: African American, Latinos and Young Adults Need More Help

Source: Enroll America Chase Program, December 2013

  • African Americans and Latinos report the least success enrolling.
  • Latinos are generally much less likely to attempt to enroll (78% are reporting not having attempted).
  • 27% of young adults 18-34 attempted to enroll, versus 39% of older adults 55-64.
targeting the african american community
Targeting the African American Community
  • Some Specific Examples:
  • Faith-Based outreach happening in Chicago, Detroit, Cleveland, Columbus, Philadelphia, Pittsburgh, DC, Raleigh, Charlotte, Jacksonville, Tallahassee, Atlanta, Dallas, and Houston.
    • The pastor raises awareness about health coverage options to the congregation during a service.
    • Staff/volunteers provide information after the service, and/or
    • Navigators conduct enrollment on site.
targeting the latino community
Targeting the Latino Community
  • Some Specific Examples:
    • Specific Latino enrollment summits planned in: Texas, Florida, Georgia, Arizona, Michigan, Illinois, Pennsylvania, Wisconsin, North Carolina and Ohio.
    • Connecticut:
      • Interviews through local, free Spanish Language radio and Newspapers.
      • Distributing bilingual materials at supermarkets and bodegas frequented by Latinos.
targeting the youth community
Targeting the Youth Community
  • Some Specific Examples:
    • Enrollment events at Miami Dade Community College and City Colleges in Chicago.
rural outreach
Rural Outreach

Some Specific Examples:

  • Arkansas: Speakers’ Bureau based out of “Home Town Health” units in each county in the state.
    • Helped spread the word in rural areas and cities alike.
    • Relies on volunteer speakers to get the word out.
  • Connecticut: Flyer promoting health coverage to individuals who are enrolled in the state’s energy assistance program.
slide15

Small Business Outreach

Reaching Consumers at the Grocery Store Pharmacy in Pennsylvania

  • Strategies:
  • Place flyers at local businesses: barber shops, beauty salons, car washes, laundromats, supermarkets, fire station, local bars and restaurants, etc.
  • Talk to consumers.
in reach at health centers hospitals and i ntegrated h ealth s ystems
In-Reach at Health Centers, Hospitals and Integrated Health Systems

Some Specific Examples:

  • Indiana:
    • Gathering patient income data
    • Financial office
    • Signage and buttons
  • Arizona
    • Culture of coverage
      • Staff is equipped to inform patients
    • Financial literacy
  • Colorado
    • Ipad in the waiting rooms for patients to navigate the enrollment process
creative ideas and lessons learned from medicaid and chip
Creative Ideas and Lessons Learned from Medicaid and CHIP
  • Successful Phone-a-thons in partnership with the media in Ohio, Maine, Arizona and Pennsylvania.
    • Everyone can play a role:
      • Partner with a local pizza place and ask them to add a sticker to their pizza boxes.
      • Partner with the local movie theater for earned media opportunities, i.e. during movie previews.
slide19

More Resources

Visit Us For More Information On:

Best practices in outreach & enrollment

Messaging research

Premium calculator

Local help finder tool

Mapping tools

Outreach toolkits

…and more!

questions
Questions?

Dayanne Leal

Deputy Director

Best Practices Institute

dleal@enrollamerica.org

617-999-5971

Visit us at EnrollAmerica.org