MCCA Fees & Remuneration Survey 2007. MCCA Fees and Remuneration Survey 2007. This report is strictly confidential and restricted to participating members of the Marketing Communications Consultants Association
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19 (73%) of the agencies responding to the survey had a gross income up to £5m, whilst 3 (12%) had a gross income of between £5m and £10m and 4 (15%) over £10m
18 of the agencies (69%) responding to the survey indicated that they use chargeout rates for at least part of their remuneration from clients
5 agencies (25%) indicated that they use a combination of total employment costs to set charge rates, 2 (10%) a multiple of basic salary and 5 (25%) both of these. 8 (40%) used other methods
The multiples applied in respect of basic salary range from an average of 2.71 to 3.71,whilst in respect of total employment cost they range from 2.57 to 3.57
How often do you aim to review hourly rates with clients?
11 agencies (58%) indicated that they review the competitive landscape with regard to the multiples applied at least once a year whilst 32% did so less frequently
14 agencies (77%) reported that hourly rates have remained static over the last year whilst 2 (11%) reported a slight increase and 1 (6%) a significant increase
7 agencies (39%) reported that hourly rates have remained static over the last 3 years whilst 8 (44%) reported a slight increase and 2 (11%) a significant increase
In the majority of cases the amount of time to be spent on a project is defined and agreed in advance and charged on that basis whilst in a minority it calculated post project
10 agencies (41%) indicated that the proportion of income derived from project fees had stayed the same in the last year, whilst 14 (34%) indicated an increase and 6 (25%) a decrease
7 agencies (32%) indicated that the proportion of income derived from project fees had stayed the same in the last 3 years, whilst 5 (23%) indicated an increase and 6 (46%) a decrease