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DIY Search Optimization Strategies for High Visibility Online Presence

Learn critical elements of search optimization and strategies you can implement yourself to boost credibility and meet goals. Explore channels like website, PR, and social media optimization for a holistic approach. Discover the optimization process, measure results, and improve visibility through link building. Avoid roadblocks and adopt SEO as a way of life. Contact David Hollender for expert guidance.

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DIY Search Optimization Strategies for High Visibility Online Presence

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  1. Search Optimization You Can Do Yourself David Hollender Principal Online Strategist A Presentation for AMADC October 14, 2010

  2. Elements of Search Optimization Which elements are critical? What can you do yourself?

  3. What Are Your Goals? • Be A JIT Solution Provider • Be An Influencer • Be An Authoritative Source

  4. What’s Your Strategy? • Credibility Through Visibility • Topic Ownership • JIT Problem Solver

  5. Channels • Web Site Optimization • PR Optimization • Social Media Optimization

  6. The Optimization Process • Do ResearchAudience, Keywords, Channels • Generate/Optimize ContentSelect Content, Optimize, Meet Expectations • Measure ResultsProcess & Outcomes

  7. What Else? • Link Building & Credibility • The Geeky Details • The SEO “Way of Life”

  8. Avoid These Roadblocks • No Strategy = No ROI • Inside-Out Approach • Engineering Bloopers • Failure to Meet Expectations

  9. David Hollender dhollender@mind-sky.com 571-366-9933 www.mind-sky.com Search the web for “Mind Sky”

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