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Reviving the Fun-Saver: A Kodak Camera Redesign

This project aims to redesign the Kodak "Fun-Saver" disposable camera to appeal to older users, with improved convenience and durability. The goal is to enhance sales and revitalize the Kodak brand by updating the design and features of the camera. The proposed changes include clearer labeling, shock-absorbent materials, and color options. Through thorough research, exploration, and comparison of alternatives, a final solution has been crafted, emphasizing ease of use and durability for the target audience. The conceptual prototype showcases the envisioned modifications, inviting feedback and questions for further development.

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Reviving the Fun-Saver: A Kodak Camera Redesign

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Presentation Transcript

  1. Save the fun saverRedesign of kodak Presented by: Natalie Hoopes Elizabeth McClure Erica Kontson

  2. Table of contents • Recognition of the need/Definition of the problem • Exploring the Camera • Gathering information • Weighing our options • Specifications • Comparing options • Final solution

  3. Recognition of the need • To re-create the Kodak “Fun-Saver” disposable camera to boost the sales market • Save the Kodak company • Redesign the camera to be more convenient and fun to use

  4. Definition of the Problem • Target audience: older people (above the age of 40) who frequently use disposable cameras • Survey older people to generate ideas from our target audience “Should also be durable, so you don't have to worry about damaging the film if it's getting tossed around a bit.” “Clear labeling regarding the number of prints, the flash capability, how to use, etc.” “When Ithink of disposable… I just think of convenience, and buying it last minute…”

  5. Exploring the camera

  6. Exploring the camera

  7. Exploring the camera

  8. Gathering information

  9. objective tree

  10. Pairwise comparisons

  11. Weighted objective tree

  12. Specifications • Camera flash should reach a maximum distance of fourteen feet • The size of the camera should remain the same • The labeling on the outside of the camera should be clearer and the font should be larger • The outer shell material should be more shock absorbent to prevent damage • Carrying case and color options are possible options • Price should stay in the range of $8-$11

  13. Morphological Chart & Comparing alternatives

  14. Design Selection/Final solution • We decided to modify the Fun Saver design by adding the following features: • Color options- solid colors only • Protective shock absorbent material on outer edges • Bigger directions/clear labeling

  15. Conceptual prototype / Sketch

  16. Any questions/Comments?

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