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Kodak PowerFlash Single Use Camera Redesign PowerPoint Presentation
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Kodak PowerFlash Single Use Camera Redesign

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Kodak PowerFlash Single Use Camera Redesign - PowerPoint PPT Presentation

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Kodak PowerFlash Single Use Camera Redesign
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  1. Kodak PowerFlash Single Use Camera Redesign Team #4 Christopher Pedley Angel Marrero Joshua Hill Timothy Borysowski Engineering Design 100 October 1, 2008

  2. Overview • Goals for the Project • Our Design Process • Brainstorming • Analysis • Models • Conclusions

  3. Project Goals • Redesign of Kodak PowerFlash Single Use Camera • Increase Revenue for Kodak • Reduce E-waste Created by Kodak PowerFlash • Create a More Economically and Environmentally Sustainable Product

  4. What is E-Waste? • Waste from old and/or used electronics • Frequently contains harmful chemicals and radiation • Going “Green” is a growing market trend http://www.cwru.edu/med/epidbio/mphp439/Global_Impact_of_Lead_Poisoning.htm http://www.arcatarecycling.org/

  5. Our Approach • We studied the exterior and interior design of the current model of the PowerFlash • We brainstormed for ideas to fulfill our project goals • We put each idea through our process of analysis • We decided upon our final redesign for the product

  6. Current PowerFlash Design Exterior Front Shutter Button Flash Bulb Viewfinder Flash Power Button Lens Figure 1

  7. Exterior Back Shutter Button Viewfinder Film Winder Flash Ready Light Figure 2

  8. Interior Front Shutter Button Viewfinder Flash Bulb Film Roll Casing Spring-loaded Shutter Mechanism – Also Triggers Flash Flash Power Button Lens Capacitor Figure 3

  9. Interior Back Film Winder AA (1.5V) Battery Shutter Button Viewfinder Spool for Feeding Unexposed Film Exposed Film Roll Figure 4

  10. Kodak’s Current Recycling System • At least 77% of each PowerFlash camera is recycled • Kodak does not participate in reloading due to the potential product defects that can arise • Reloading: Purchase, reload, and reuse of used camera bodies Information from www.kodak.com

  11. Battery • AA Battery good for approximately 80 flashes = 2850 mA•h = 1150 mA•h • AAA batteries will last about 40% as long as AA batteries • AAA batteries would be more than enough for 27 flashes from the camera Information from www.duracell.com

  12. Survey * *Survey of Penn State Students and Faculty

  13. Design Matrix Table 1

  14. Weighted Design Matrix Table 2

  15. Final Product Decision • We determined it was best to incorporate several of our design concepts • Diagonal Trigger • Film/Battery Reload • AAA Battery • Move Battery to decrease camera size

  16. Prototype Front Figure 5

  17. Back Figure 6

  18. Back Open Film Spool with Battery Figure 7

  19. Notes and Conclusion • More comfortable diagonal trigger should be advertised on packaging • Reloading process must undergo same quality standards as Kodak’s current recycling process New design will be cheaper to produce, more environmentally friendly, and more appealing to the consumer

  20. Questions or comments?