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Polaroid-Kodak. Case Preparation Questions: Why has Kodak entered the instant camera business? How serious is the threat to Polaroid? What should Polaroid do?. Competitor Analysis. For each of Polaroid and Kodak: Goals Assumptions Strategic resources Stakes in the instant market

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Polaroid-Kodak


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polaroid kodak
Polaroid-Kodak
  • Case Preparation Questions:
    • Why has Kodak entered the instant camera business?
    • How serious is the threat to Polaroid?
    • What should Polaroid do?
competitor analysis
Competitor Analysis
  • For each of Polaroid and Kodak:
    • Goals
    • Assumptions
    • Strategic resources
    • Stakes in the instant market
    • Position and motives vis a vis a battle
market signals
Market Signals
  • What market signals were used by Kodak surrounding its entry into the instant market?
game theory formulation
Game Theory Formulation
  • Kodak’schoices
    • . Go aggressively for a large share (fight)
    • . Accept a modest share (dètente)
  • Polaroid’s choices
    • . Aggressively protect its dominance (fight)
    • . Yield Kodak a substantial piece of the market (dètente)
game theory analysis
Game Theory Analysis
  • Interpret Kodak’s move in terms of fight or dètente--which is it?
  • Analyze the options available to Kodak. What will happen if it fights? dètentes?
  • What choice options and potential costs/benefits are available to Polaroid now that Kodak has mode it’s move?