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Bubblicious Inc.

Bubblicious Inc. You think it, we make it Work. Brittny Ramnauth , Royston Singh, Rohan Basu and Dhrumil Shah. Introduction. A brief overview.

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Bubblicious Inc.

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  1. Bubblicious Inc. You think it, we make it Work. BrittnyRamnauth, Royston Singh, RohanBasu and Dhrumil Shah

  2. Introduction • A brief overview

  3. Mission Statement :Bubblicious Inc. believes in selling ready-to-go bubble tea to the student body at North Park Secondary School, with the intention of providing an opportunity to experience something innovative to express the individual personalities at this multicultural school. Long Term Plan Short Term Plan Project Manager: Brittny

  4. Ownership Hierarchy

  5. Market Analysis Marketing Manager: Dhrumil Shah

  6. Description of the Store and Background Information: North Park Secondary School: located at 10 North Park Drive, Brampton, Ontario and opened in 1978  currently a high school. Commons Corner store: located within NPSS near the cafeteria and the guidance office. The Commons most of NPSS students spend time before school, afterschool & during their lunches. • Store is 220.30 square feet • Storage room is 81.36 square feet • Serving area is 139 square feet NPSS cafeteria and all the classes connect to this area known as the Commons  where the store is located

  7. Target Market: Catering of the bubble tea to fulfil  Physiological needs + Social Needs After crucial research conducted  target market of Bubblicious ready-to-go bubble tea = Students of NPSS

  8. Marketing Research: Results: Students want a product  quicker to obtain, easy to carry + has to be unique/revolutionary Students often have to wait in line for a preferred drink Summer: Purchases per person at least three times a week Winter: Purchases per person at least once two weeks Students: willing + able to pay $4.50 for bubble tea Survey concluded: 70% of the students at NPSS buy ready-to-go bubble tea from Bubblicious

  9. Potential Competition Huge beverage Industry  Equal amount of direct + indirect competition. Direct competition: Vending machines at NPSS, NPSS Servery Tim Horton’s, gas station stores and FoodLand @ Howden Plaza. Direct & Indirect competition: Bramalea City Centre + Trinity Commons Mall. Indirect competition: Lil’ Caesars @ Howden Plaza + other popular ready-to-go products = Minute Made  students bring from home.

  10. Overcoming The Potential Competition Discovery made: Pricing + location are factors that student body considers, but quality of the product = a huge difference. Example: Wedges @ NPSS Servery = $2.50, but poor quality and less quantity. Wedges @ FoodLand = $3.50 + (good quality) taste good + sufficient quantity. So, higher quality and sufficient amount of quantity eliminate factors cost and location. Thus, Bubblicious ready-to-go bubble tea  good quality + enough quantity = genuine reputation + loyalty is created  advantage over competitors.

  11. Operations: Marketing Plan Dhrumil Shah

  12. Product Strategy • Bubblicious bubble tea  bottled ready-to-drink format. • Product class: Food Beverage Soft Drinks  Functional Drinks. • Many Flavours: Strawberry, lime, honeydew, mango, frozen coffee, lychee + coconut. • Large variety = Attracting for unique Personalities • Packaging • Public views

  13. Price Strategy • Price  separates two contradicting businesses (one successful + the other not so much). • $4.50 decided price to sell b/c $3.45 to manufacture • Consumer demand • Product lifecycle • Potential Substitutes

  14. Promotion Strategy • Objective: Generate awareness • Message: “Bubblicious ready-to-go bubble tea =nutritious, thirst-quenching drink for young + energetic people who care about their body and life.” • Advertising: Multicultural community = different viewpoints  target IBT kids by posting advertisements on the internet • Use of T.V. in Cafe and Commons • Periodic contests, coupons and discounts to promote • Use of Personal selling • Stepping up promotion

  15. Place (Product Distribution Strategy): Why?: Particular channels chosen b/c the purchase of How to Make Bubble Tea! The Ultimate Business Starter Kit from www.bubbleteasupply.com/store Revolutionary bottle chosen and Commons Corner Store = convenient location to manufacture, promote and sell it. Channels of Distribution: Manufacturer (Bubblicious Inc.) Consumer (North Park Secondary School members) Manufacturer (Bubblicious Inc. at North Park Secondary School)  Retailer (Bubblicious Inc. franchises in other schools)  Consumer (The members of the other schools). Both of the channels: Use of NPSS Commons Corner store as the place of manufacturing and selling

  16. Human Resources RohanBasu

  17. Recruitment Job ads: placed around school, advertising our open job placements this will not only fill jobs, but also gain some recognition for the Store

  18. Selection The Store would have the following positions Manager (1) Salespeople/Cash Register Operators (2) Job descriptions will be developed, detailing the job. This is a sample of a Job Description

  19. Selection Continued A pool of shortlisted candidates will be created The Owners of the store (us) would conduct interviews, where we would ask candidates a range of questions. Their academic achievements would also be used to aid us in deciding who will be hired.

  20. Orientation • First day  Employee Orientation Day, which will cover • Organizational Issues • Mission/Visions • Policies • Goals • Pay • Vacations • Breaks

  21. Training • A variety of lectures, presentations, and videos will be utilised • Training session will be when applicants are trained/made aware of • Workplace Safety • Communication Skills

  22. Developing Positive Employee Attitudes • Open Door Policy Employees are encouraged to report to the Higher Management if any issues arise • “Self Talk” • Awards

  23. Departures and Dismissals • An employee leaving will either be voluntary (the employee chooses to leave) or involuntary (termination) • In the latter, Reasonable notice/Compensation will be given if they are dismissed with/without sufficient cause

  24. Departures and Dismissals • In either case, a series of exit interview questions will be asked. Several of the questions are: • Was there any issue with other employees that you faced? • How could we have made this job easier for you? • Was there anything we could have done to keep you as an employee? • Was enough training given prior to you starting to work?

  25. By Royston Singh FINANCIAL MANAGING

  26. Financial Aspect Five thousand dollar Funding from North Park Five thousand dollar bank loan from RBC Silent Partner Initial Assets Current Assets Long-term Liabilities Balance sheet: First Year and Five Year Forecast Income Statement: First Year And Five Year Forecast

  27. Conclusion: • Presented were the guidelines to operating Bubblicious Inc. It has been created with the intention of providing opportunities to engage a majority of the customer population with its location, cost, availability and quality. The revenue gained is to be re-introduced back into the “home” school environment, and to leave enough possibilities for substantial growth within the near future.

  28. Resources: • http://en.wikipedia.org/wiki/North_Park_Secondary_School • http://theoperatives.wikispaces.com/ • http://northparkvikings.ca/classes/scorcia-bbi2ot-s10/files/2011/05/The-School-Store.pdf • http://www.peel.edu.on.ca/schools/programs.htm#IBT • http://www.canadabusiness.ca/eng/guide/2533/ • http://www.bubbleteasupply.com/index.php?page=why.html#quality • http://www.scribd.com/doc/1251312/Example-of-a-Marketing-Plan

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