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Dell, Inc.

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  1. Dell, Inc. Ian Christensen Course Section7 7

  2. Brief History • Dell was founded in 1984 by Michael Dell. • Michael Dell dropped out of school in order to focus full-time on his fledgling business, after getting about $300,000 in expansion-capital from his family. • In 1985, the company produced the first computer of its own design — the "Turbo PC", sold for US$795. • The company changed its name to "Dell Computer Corporation" in 1988 and began expanding globally—first in Ireland. In June 1988, Dell's market capitalization grew by $30 million to $80 million from its June 22 initial public offering of 3.5 million shares at $8.50 a share. In 1992, Fortune Magazine included Dell Computer Corporation in its list of the world's 500 largest companies, making Michael Dell the youngest CEO of a Fortune 500 company ever. 10/3/10 Ian Christensen Course Section 7

  3. Products • The corporation markets specific brand names to different market segments. • Its Business/Corporate class represent brands where the company advertises emphasizes long life-cycles, reliability, and serviceability. Such brands include: • OptiPlex (office desktop computer systems) • Vostro (office/small business desktop and notebook systems) • nSeries(desktop and notebook computers shipped with Linux or FreeDOS installed) • Latitude (business-focused notebooks) • Precision (workstation systems and high-performance notebooks) • PowerEdge (business servers) • PowerVault (direct-attach and network-attached storage) • PowerConnect (network switches) • Dell/EMC (storage area networks) • EqualLogic (enterprise class iSCSl SAN s) • Dell's Home Office/Consumer class emphasizes value, performance, and expandability. These brands include: • Inspiron (budget desktop and notebook computers) • Studio (mainstream desktop and laptop computers) • XPS (high-end desktop and notebook computers) • Studio XPS(high-end design-focus of XPS systems and extreme multimedia capability) • Alienware (high-performance gaming systems) • Adamo (high-end luxury laptop) 10/3/10 Ian Christensen Course Section 7

  4. Dell Inc. :Company Profile • This company profile offers a comprehensive analysis of the organization, its business segments, and competitors. It analyzes the business and marketing strategies adopted by the company, to gain a competitive edge in the industry. The profile also evaluates the strengths of the company and the opportunities present in the market.This profile is of immense help to management consultants, analysts, market research organizations and corporate advisors.The objective and scope of various sections of our company profile has been discussed below.Company SummaryThis section presents the key facts & figures, business description, products & services offered and corporate timeline of the company. Company AnalysisIt involves analysis of the company at three levels – segments, organizational structure and ownership composition. Both business and geographic segments are analyzed along with their recent financial performance. It further discusses the major subsidiaries of the company and the recent merger & acquisitions.Business DevelopmentsThis section examines the significant developments that have taken place in the company. It is a form of news analysis where the most critical company news is discussed.Discussion of Business StrategiesThis section talks about the current and future strategies of the company. All business, marketing, financial and organizational strategies are discussed here. 10/3/10 Ian Christensen Course Section 7

  5. Stock Trend of past 2 years 10/3/10 Ian Christensen Course Section 7

  6. Dell Organizational Chart 10/3/10 Ian Christensen Course Section 7

  7. Competitors: 10/3/10 Ian Christensen Course Section 7

  8. Questions, Comments? 10/3/10 Ian Christensen Course Section 7