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INFORMATION BRIEFING. Purpose : To provide the supporting UFM Marketing Communications Plan targeted for Group I: Army Secretariat, Key Army Staff Elements, IMA and MWR Board of Directors, Executive Committee Members and Assistant Chief of Staff for Installation Management. . Agenda:

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slide1

INFORMATION BRIEFING

Purpose:

To provide the supporting UFM Marketing Communications Plan targeted for Group I: Army Secretariat, Key Army Staff Elements, IMA and MWR Board of Directors, Executive Committee Members and Assistant Chief of Staff for Installation Management.

slide2

Agenda:

  • Challenges
  • Objectives
  • Deliverables
  • Controls
  • Evaluation Criteria
  • Project Organization Structure
slide3

Challenges:

  • During Fiscal Year 2005, IMA and CFSC are conducting five pilot sites as precursors to the Army-wide implementation plan.
  • Very few individuals in Group I know about UFM.
  • Those that have heard of the concept do not benefit from routine communications regarding the initiative.
  • This results in misunderstandings and rumors which detract from the Army’s efforts to successfully implement UFM.
slide4

Objectives:

  • Generate a common understanding of UFM among key individuals in Group I.
  • Establish and maintain credibility by communicating current status of UFM to Group I.
  • Prevent disenfranchising key individuals.
  • Garner long-term and broad-based support in Group I for the implementation of UFM.
slide6

Controls:

  • CFSC-ZA
    • Approves all information packages, updates and responses to questions.
  • CFSC-FM
    • Project Lead.
    • Control Plan.
    • Establish triggers for out of cycle publication of information.
    • Maintain feedback process.
    • Prepare IPR, coordinate all materials.
  • CFSC-PA, CFSC-SP-Marketing
    • Principal advisors.
    • Coordinate on information packages.
slide7

Evaluation Criteria:

  • Evaluation criteria will be based on stated objectives.
  • Analysis will be obtained through feedback process with target group’s POCs, ACSIM, IMA, and CFSC leadership.
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Project Organization Structure:

  • Sponsor: Chief Financial Management Officer, CFSC

Mr. Jeffrey R. Dalbey

Jeff.Dalbey@cfsc.army.mil

  • Lead: Chief, Financial Plans and Programs Office

Mr. Dennis M. Walsh

Dennis.Walsh@cfsc.army.mil

  • Lead Advisors

CFSC-PA Doug Ide

CFSC-SP-Marketing Maureen Fitzgerald

CFSC-NC Mary Keeney

CFSC-HR Bonnita Gaddis

CFSC-FM Jim Phillips/Christine French

IMA Ops Ron Hames