Director of Marketing G7 US Army Accessions Command. G-7 Directorate of Strategic Communications, Marketing and Outreach. Mission Statement. Director of Marketing/ G7 Develops, directs and executes the Army’s strategic communications in support of the Accession mission.
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Director of MarketingG7 US Army Accessions Command
Mission Statement Outreach
Director of Marketing/G7
McCann World group
New York, NY
Reserve PS MSN
National Advertising, Promotions & PR
For RA, USAR & ROTC
Local Advertising, Publicity,
Local Advertising, PR
Event Promotions and
And HQ Command Programs
272 Host Schools
United States, Europe,
The Army brand must be thought of as an umbrella over the Army’s “products”
Strategy Army’s “products”
The Army’s Positioning For Recruiting Army’s “products”
A Soldier serves in the US Army and is committed to protecting the U.S. Constitution and all that it stands for.
A Soldier is strong (mentally, physically and emotionally), adaptive, confident, and values driven.
Becoming a Soldier prepares you to succeed at whatever you select as your goals.
Being a Soldier strengthens you today and for the future because the Army develops your potential through relevant and challenging training, shared values and personal experience. Soldiers consistently take pride in making a difference for themselves, their families and the Nation.
Become Become Seek Become Purchase Affirm Army’s “products”
Aware Intrigued Info a Lead Decision
TV, Channel 1
Regional Radio, OOH, Print
Local EventsDecision & Communications Continuum
Nationally Driven Events
Local Traffic Driving Ads
Recruiter Station Merchandising
Recruiter Sales Materials
Future Soldier Activities
Personal Presentation Item Manager Army’s “products”