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Broadway Joe

Broadway Joe

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Broadway Joe

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  1. Broadway Joe A Roast Above

  2. About Us • Broadway Joe, Laramie’s premier coffee shop • Founded in 1969 by Elise’s grandfather • Offers drinks and foods at reasonable prices • Other services available to customers • Recently launched an online component • All products are 100% organic

  3. How We Began • Elise’s grandfather, a billionaire, recently passed away • To her dismay, the coffee shop was hers • Rob and Marion offered their professional assistance • The coffee shop is a thriving business

  4. Sales & Services • Breakfast foods consisting of bakery goods • Lunch including soup, sandwiches, salads, pizzas • A wide variety of specialty drinks • Traditional drip coffees • Free wireless internet • Open Mic night • Free delivery on qualifying orders

  5. Marketing Strategies • Punch cards • A person in a coffee cup suit • Flyers advertising our goods and services • Pop up Ads • Associate Programs • Search Engine Optimization

  6. Metrics • Number of unique visitors to our website • Online cookies • Clickstream – Dates and Times

  7. ERP Diagram • Implemented Microsoft Dynamics, an ERP program Advantages • Stronger connections with customers • Improves production • Reduces IT costs • Company adaptability to changing business conditions

  8. Systems Development Life Cycle • Plan – Setup a timeline for implementation • Analysis – Determine what our needs are • Design – Prototype of Website Design • Develop – Write our website • Test – Run tests, assuring the website works • Implementation – Put our system online • Maintenance – Keep our system working properly

  9. Web 2.0 Technologies • Pandaform • http://broadwayj.pandaform.com/pub/yvnwil/new • Cardmobili • AnswerGarden

  10. Website

  11. References Baltzan, P. and Phillips, A. (2011). M: Information Systems. New York: McGraw-Hill CardMobili. (2010). CardMobili. (online) Available http://www.cardmobili.com/, October 4, 2010. Creative Heros. (2010). AnswerGarden. (online) Available http://answergarden.ch/, October 4, 2010. Genescoffeebeans.com. (2010) Coffee bean picture. Used as slide backgrounds. Accessed October 4, 2010 from http://www.google.com/imgres?imgurl=http://www.genescoffeebeans.com/uploads/coffec_beans.jpg&imgrefurl=http://www.genescoffeebeans.com/country_of_origin_coffees.htht&usg=__HD7Egx1J0rgLpfLhtRQ1TlxoBSQ=&h=600&w=800&sz=200&hl=en&start=1&zoom=1&tbnid=GMCsgU__SRuzpM:&tbnh=107&tbnw=143&prev=/images%3Fq%3Dcoffee%2Bbeans%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D1255%26bib%3D619%26tbs%3Disch:1&um=1&itbs=1. Microsoft, Initials. (2010). Microsoft dynamics. Retrieved from http://www.microsoft.com/en-us/dynamics/default.aspx NexTag Inc., Initials. (2010, November 5). Microsoft dynamics point of sale 2.0 pos software. Retrieved from http://www.nextag.com/Microsoft-DYNAMICS-POINT-OF541523257/prices-html Oursky Limited. (2010). Build Forms + Track Contacts for Business. (online) Available http://www.pandaform.com/, October 4, 2010.