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Transportation Outreach Effective Communication Beyond Your Domain

Transportation Outreach Effective Communication Beyond Your Domain. Transportation Outreach. Begin with the End in Mind Identify Internal and External Stakeholders Identify the Power Brokers and Understand their Leverage Points Mitigate the Negative Exposure

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Transportation Outreach Effective Communication Beyond Your Domain

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  1. Transportation OutreachEffective Communication Beyond Your Domain

  2. Transportation Outreach • Begin with the End in Mind • Identify Internal and External Stakeholders • Identify the Power Brokers and Understand their Leverage Points • Mitigate the Negative Exposure • Contingency Plan for “What Could Go Wrong”

  3. Begin with the End in Mind • Make sure staff is completely aware of the end result. • Identify the negotiables and non-negotiables. • Once the goal is reached, plan for follow-up as well as how and who will manage the end result.

  4. Identify Internal and External Customers • Who from your own department touches it and in what capacity? • What other departments within the District either influence or are influenced by the decision you are getting ready to make? • What other areas outside of the District need to be involved in the process or are affected by the process? • How do I effectively communicate what we are doing?

  5. Identify the Power Brokers • Who is key to have on board for your project? • Who can kill it dead in the water should they be omitted? • How can I leverage their leadership to be a positive influence in the project?

  6. Mitigation • How do I respond to negative exposure from: • Staff • Schools • Parents • Board • Community • Press

  7. Contingency Plan • What do I do when things go wrong: • Before the Project • During the Project • After the Project

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