Susan B. Foerster, Chief Cancer Prevention and Nutrition Section California Department of Health Services Oregon Division of Health Portland, OR February 11, 2003. Moving the Needle to Healthy Eating and Active Living for All: Strategies for Policy, (Systems) and Environmental Change.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Susan B. Foerster, ChiefCancer Prevention and Nutrition SectionCalifornia Department of Health ServicesOregon Division of HealthPortland, OR February 11, 2003
California Nutrition NetworkDefinition of Social Marketing
“…The use of commercial marketing approaches
to achieve a social goal…
includes the traditional mix of advertising, public relations, promotion, and personal sales, and adds
consumer empowerment, community development, partnership, media advocacy, and
National(5 A Day, Food Stamp Outreach, Team Nutrition, Changing the Scene, Verb Campaign, etc.)
State(5 a Day, Nutrition Network, CPL, state agencies and organizations)
Counties, Cities, School Districts(Local Governments)
* Rothschild, Journal of Marketing, 1999