Analytics Workshop: Beyond the Basics. Marketing Optimization & Link Tracking. Today’s Session. Purpose : to enable users to better understand how external traffic is driven to the site, and how links and real estate within the site influence conversion.
Marketing Optimization & Link Tracking
14 days ago:
Joe comes to our site
via an email campaign
30 days ago:
Joe Googles our product
and lands on our site
Joe visits the site via
bookmark and makes
Attribution windows only re-assign credit from the Direct Load Channel.
Custom windows may extend backward up to 120 days.
Contact your account representative for customized solutions.
Note: A page must be activated in order to deploy Real Estate Tags. Please contact Support to initiate this process.