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Google Russia. Business Opportunities and Ads Update. Developments in Ads and Analytics. 1. News from Google Analytics Fresh Features - Snippets Better Ad Management Search Funnel (Conversion Attribution) AdWords Opportunities Tab New Ad Types Ad Sitelinks Product Ads. 2. 3.

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PowerPoint Slideshow about 'Google Russia' - HarrisCezar


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google russia

Google Russia

Business Opportunities and Ads Update

slide2
Developments in Ads and Analytics

1

  • News from Google Analytics
    • Fresh Features - Snippets
  • Better Ad Management
    • Search Funnel (Conversion Attribution)
    • AdWords Opportunities Tab
  • New Ad Types
    • Ad Sitelinks
    • Product Ads

2

3

google analytics quick intro
Google Analytics: Quick Intro
  • Quick, Free, Easy to Install
  • “How can we improve our site for sales?”
  • “Are our visitors buying or signing-up?”
  • “Are our online campaigns performing?”
google analytics new features
Google Analytics: New Features

More Intelligent Data

  • Intelligence & Customizable Alerts (on multiple metrics)
  • Annotations (on the time graph)

More Flexible Reporting

More Platforms Tracked

More Powerful Analysis

  • Advanced Segmentation
  • Custom Reporting
  • Multiple Custom Variables
  • AdWords & AdSense
  • YouTube Brand Channel
  • Mobile Web Tracking
  • Android & iPhone Apps
  • Flash, AIR & Silverlight
  • Segmentable Unique Visitors
  • Engagement & URL Goals
  • Advanced Table Filtering
  • Pivoting & Multiple Dimensions
slide5
AdWords: Search Funnel
  • Multiple ads may have assisted in a conversion – they should share the credit
  • But systematically identifying “assisting” ads is often hard
  • AdWords Search Funnel reports describe ad click and impression behavior on Google.com that leads to a conversion

All the Glory

All the Work

Reality

Conversion!

Assist

Impression

Assist

Impression

Assist

Click

Assist

Impression

Assist

Click

* Adwords Conversion Tracking is Required

slide6
AdWords: Search Funnel

* AdWords Conversion Tracking is required in order to receive Search Funnel Reports. 

slide7
Advertiser Insights:

Account Optimization Has (Too) Many Facets

Keywords

Budgets

Creatives

Bids

Benchmarks

slide8
Advertiser Insights:Opportunities Tab

Your One Hompage for Customized Account Optimization Opportunities

Keyword bid ideas

Click “Increase traffic” or “Decrease cost” in the table’s header to see ideas for

slide9
Advertiser Insights: Bid Opportunities
  • Identifies opportunities to change bids for better results
  • Shows bid increase and decrease opportunities per keyword
slide11
Ad Sitelinks

Ad Sitelinks allow advertisers tohighlight additional deep content on their site when users enter a navigational query

Target Audience: Brand advertisers with rich site content

Current Status: Rolling admissions beta

slide12
Product Ads via GAN

Product ads allow advertisers tomarket their entire product catalog

with little additional work or risk

Target Audience: Larger e-commerce advertisers

Current Status: Small beta limited to GAN advertisers

slide13
Exciting Time at Google Russia
  • >30% share in search*, higher in search ad impressions
  • Good partnerships – Begun and Mail.ru
  • Commitment to growing online advertising in all its forms in Russia
    • Bringing our core strengths of measurability, effectiveness and ease of use
    • Supporting advertiser interests, such as adding support for Yandex.Money
  • Strong Russian engineering office

* Comscore, Jan 2010 

advanced segmentation
Advanced Segmentation
  • Isolate and analyze subsets of your traffic post-data capture
  • Compare segments and key performance metrics side by side 
  • Analyze your traffic with predefined or customized segments

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