Google Russia. Business Opportunities and Ads Update. Developments in Ads and Analytics. 1. News from Google Analytics Fresh Features - Snippets Better Ad Management Search Funnel (Conversion Attribution) AdWords Opportunities Tab New Ad Types Ad Sitelinks Product Ads. 2. 3.
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Business Opportunities and Ads Update
More Intelligent Data
More Flexible Reporting
More Platforms Tracked
More Powerful Analysis
All the Glory
All the Work
* Adwords Conversion Tracking is Required
* AdWords Conversion Tracking is required in order to receive Search Funnel Reports.
Account Optimization Has (Too) Many Facets
Your One Hompage for Customized Account Optimization Opportunities
Keyword bid ideas
Click “Increase traffic” or “Decrease cost” in the table’s header to see ideas for
Ad Sitelinks allow advertisers tohighlight additional deep content on their site when users enter a navigational query
Target Audience: Brand advertisers with rich site content
Current Status: Rolling admissions beta
Product ads allow advertisers tomarket their entire product catalog
with little additional work or risk
Target Audience: Larger e-commerce advertisers
Current Status: Small beta limited to GAN advertisers
* Comscore, Jan 2010