floriculture design management l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Floriculture, Design & Management PowerPoint Presentation
Download Presentation
Floriculture, Design & Management

Loading in 2 Seconds...

play fullscreen
1 / 48

Floriculture, Design & Management - PowerPoint PPT Presentation


  • 242 Views
  • Uploaded on

Floriculture, Design & Management. Original Power Point Created by Andy Harrison. Modified by the GA Agriculture Education Curriculum Office July 2002. History of Floral Design. Occidental style – evolved during Egyptian and Middle East cultures; further developed by European cultures

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Floriculture, Design & Management' - frederica


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
floriculture design management

Floriculture, Design & Management

Original Power Point Created by

Andy Harrison

Modified by the GA Agriculture Education Curriculum Office

July 2002

history of floral design
History of Floral Design
  • Occidental style – evolved during Egyptian and Middle East cultures; further developed by European cultures
  • Oriental style – began in China and later explored by the Japanese
egyptian period
Egyptian Period
  • 2800 BC – 28 BC
  • Arranged different colored flowers in separate rows in shallow bowls
  • Used fruits and vegetables piled in low baskets
  • Several flowers were considered sacred
    • Water lilies
    • Lotus flowers
ancient greeks
Ancient Greeks
  • 600 BC – 146 BC
  • Limited by rituals; did not arrange flowers in vases
  • Flowers were scattered on tables
  • For special occasions flowers were arranged into garlands and wreaths and presented to athletes
  • Cornucopia (horn of plenty)
roman period
Roman Period
  • 28 BC – 325 AD
  • Continuation of Greek customs but more elaborate
  • Scattered rose petals on banquet tables and floors
  • Scarves filled with blossoms were offered at alters as part of Roman religious ceremonies
byzantine period
Byzantine Period
  • 320 AD – 600 AD
  • Cut flowers were re-used
  • Formal conical designs with clusters of blossoms were used
middle ages
Middle Ages
  • 476 AD – 1400 AD
  • Not much known
renaissance
Renaissance
  • 1400 AD - 1600 AD
  • Designs were tall, large, pyramidal, and symmetrically balanced
  • Arrangements were loose, un-crowded, and airy
  • The important flower was located centrally at the top of the bouquet with its flower heads turned out
baroque
Baroque
  • 1600 AD – 1775 AD
  • Began as oval, symmetrical designs
  • Later asymmetrical curves in shape of “S” or crescent were adopted
  • Abundance of flower types and colors were used
  • Variety of accessories utilized
flemish
Flemish
  • 1600 AD – 1750 AD
  • Not as loose and open as Baroque
  • Better proportioned and more compact
  • Rich colors and massed oval-shaped bouquets
baroque flemish
Baroque - Flemish
  • 1600 AD – 1750 AD
  • Massed, compact, oval bouquets
baroque french
Baroque - French
  • Lighter, airier versions of Flemish designs
english georgian
English Georgian
  • Refers to reigns of King George I & II
    • 1714 AD – 1760 AD
  • Influenced by Chinese arts
  • Symmetrical and triangular shaped
  • Usually only one flower type used
  • Small nosegay-type bouquet placed in small bowls were stylish
english georgian14
English Georgian
  • Also influenced by colonial America
    • Williamsburg, VA
  • Created fan-shaped and triangular arrangements
  • Arrangements of boxwood, magnolia, and ivy
victorian period
Victorian Period
  • 1820 AD - 1914 AD
  • Designs were unappealing
  • Improperly proportioned, contained large amounts of flowers crammed into compact arrangements
  • Appeared unplanned
chinese
Chinese
  • Large symmetrical arrangements
  • Used one or two types of foliage and flowers placed around a central axis
  • Bright colors contrasted with the urn
japanese
Japanese
  • Minimum use of plant material with careful placement of branches and flowers
  • Each placement has meaning as does the angle of placement (line arrangement)
  • Ikenabo (Buddhist priests) began the first school of floral design in Japan
mass arrangements
Mass Arrangements
  • From the European style
  • Large round or oval masses of flowers
  • Placement not as rigid as Oriental
line mass
Line Mass
  • Mostly used in the United States
  • Uses more material than Oriental but less than Europeans
  • Often built around a linear pattern
design principles
Design Principles
  • Balance
  • Proportion and scale
  • Focal point
  • Emphasis
  • Rhythm
  • Harmony
  • Unity
balance
Balance
  • Actual Balance – refers to the physical or mechanical balance; equal weight on both sides of central axis
  • Prevents arrangements from toppling over
balance22
Balance
  • The stability of the arrangement
  • Visual – ways the arrangement appears to the eye, proper use of color, and placement of materials by size
  • Visual also refers to color weight – darker colors and coarser textures appear heavier
symmetrical balance
Symmetrical Balance
  • Formal balance on both sides of vertical line
  • Can be different but similar materials
  • Presents dignity and formality
  • Should display against a symmetrical background
    • Alter of church or head table
asymmetrical balance
Asymmetrical Balance
  • Sometimes referred to as informal arranging
  • Describes equal visual weight on both sides, but each side is made of a different material and a different arrangement
  • Arrangement is active and suggests movement of the eye
proportion scale
Proportion & Scale
  • How the arrangements fit to a particular location
    • Example: dining room table
proportion
Proportion
  • Interrelationship of all parts of arrangements
    • Flowers
    • Foliage
    • Accessories
    • Container
  • Should be 1 ½ times the height of a tall container or 1 ½ times the width of low a container
scale
Scale
  • Relationship of the arrangement and the area where it is to be displayed
focal point
Focal Point
  • The area that attracts and holds the interest of the viewer
  • Dominates the design
  • Also called the center of interest
  • Location where stems or main lines meet
strength of focal point
Strength of Focal Point
  • Dictated by style of arrangement
  • Round arrangements generally do not have a focal point – viewed from all sides
  • Modern arrangements – strong focal points; lines should dominate
one focal point in a design
One Focal Point in A Design
  • Bring the main lines of the design to a point
  • Place largest flower at this point
  • Concentrate the plant material at this point
  • Place darkest or brightest color at this point
  • Contrast colors around this point
  • Place unusually shaped flower at this point
emphasis
Emphasis
  • Closely related to the focal point
  • Focuses the attention on one feature and keeps everything else secondary
  • Focal point can create an emphasis in a arrangement
  • Can be achieved by use of one color, texture, or kind of flower
rhythm
Rhythm
  • Movement of the eye through the design toward or away from the focal point
  • Flow of lines, textures, and colors that evokes sense of emotion
  • Stimulates eye moments on the arrangement
  • Created by repetition, radiation, progression, and transition
repetition
Repetition
  • Repetition of leading color, strongest line, or dominant form
  • Colors or texture of container may be repeated
    • Crystal works well with delicate flowers
    • Heavy pottery works well with coarse flowers
radiation
Radiation
  • Attempting to make all stems appear as though originating from a central axis
  • Point of origin is focal point of design
  • Creates a strong sense of unity in the arrangement
progression
Progression
  • Involves a gradual change by increasing or decreasing one or more qualities
    • Size
    • Color
    • Texture of material used
  • Creates movement in a certain direction
progression in size
Progression in Size
  • Using flowers of increasing size
  • Placing buds and small flowers at the edge of the arrangement, large flowers at the bottom and the center, and medium flowers in between
  • Flowers of the same size can be faced in different directions to alter its “visual weight”
transition
Transition
  • Making gradual change to harmonize unlike things
  • Blending of colors, line patterns, and textures
  • Helps to avoid a sectioning design
  • Should also exist between container and arrangement
    • Edge of container should be covered
harmony
Harmony
  • Blending of the components of the design
  • Should be a pleasing blend of color, texture, shape, size, and line
unity
Unity
  • All parts of design achieve a oneness in idea or impression
  • Establishment of a central focal point
  • Can repeat colors in the design but do not layer flowers of similar color or texture
design elements
Design Elements
  • Line
  • Form
  • Texture
slide41
Line
  • Provides a visual path for the eye to follow
  • Creates motion in the design
  • Is the framework that holds the arrangement together
to create lines
To Create Lines
  • Use linear materials
    • Branches
    • Line flowers- long spikes of blossoms with florets blooming along them
    • Long slender stems
line sets emotional tone
Line Sets Emotional Tone
  • Can imply swift motion, repose, reverence, or gentleness
  • Vertical lines can imply strength, dignity, or formality
  • Curved lines can imply a feminine dimension
  • Horizontal lines can imply informality
    • Makes people feel restful
    • Usually used for table arrangements
lines cont
Lines (Cont.)
  • To maintain movement – never break lines
  • Lines should appear to originate from one point
slide45
Form
  • Shape or silhouette of arrangement
    • Circular
    • Triangular
    • Number of curved lines
  • Geometric shapes, circles, triangles all have a European influence
  • Linear arrangements have an Asian influence
texture
Texture
  • Surface appearance of flowers, foliage, container, and accessories (ribbons, balloons, etc.)
  • Textures
    • Fine or course
    • Smooth or rough
    • Shiny or dull
    • Satiny or velvety
texture47
Texture
  • Generally referred to as
    • fine
    • medium
    • coarse
  • Rose: fine and smooth
  • Zinnia: coarse and rough
texture and its emotional response
Texture and its Emotional Response
  • Fine textures and smooth shiny surfaces elicit elegance and formality
  • Coarse textures and rough or dull surfaces elicit informality and casualness
  • Contrasting textures can call attention to themselves