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This report analyzes the purchasing behavior of customers in various stores, highlighting key product categories such as non-alcoholic beverages, snacks, dairy, and groceries. It reveals that a significant number of shoppers spend between 10 to 20 minutes in-store during their visits, providing insights into their shopping habits. The study also examines the effectiveness of in-store communication, identifying LCD TVs at checkout as the most impactful advertising medium in stores like Alfamart and Circle K. This data is crucial for understanding customer engagement and optimizing in-store marketing strategies.
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IN-STORE CATEGORY PURCHASE Across all stores, Non alcoholic beverages, Candies and snack items, Dairy products and Groceries are the key product categories purchased in store. Which of the following categories of products and other items have you purchased from your visit to the store just now?
TIME SPENT IN STORE At least 5 out of 10 respondents spent 10 – 20 minutes in the store – consideration for POSMN clients. How much time did you spent in the store just now?
EXPOSURE TO IN-STORE COMMUNICATION At a spontaneous level, LCD TV on the alley/ cashier being the top in-store communication media, both in Alfamart and Circle K. What type of in-store communication materials did you read, see, or hear in the store just now?
