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Strategies For Launching Strong March 14-15

Strategies For Launching Strong March 14-15. 1. Focus On The Top And Bottom Of The Disciple Making Funnel. Why Use The Top and Bottom Strategy? Can be traced back to Jesus Maximizes evangelism Not get stuck in the mushy middle. Why Use The Top and Bottom Strategy?

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Strategies For Launching Strong March 14-15

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  1. Strategies For Launching StrongMarch 14-15

  2. 1. Focus On The Top And Bottom Of The Disciple Making Funnel

  3. Why Use The Top and Bottom Strategy? • Can be traced back to Jesus • Maximizes evangelism • Not get stuck in the mushy middle

  4. Why Use The Top and Bottom Strategy? • Gives you many to choose from • Men will like it • Results in reproduction

  5. How To Apply The Top and Bottom Strategy? • Market wisely and widely • Prioritize your front door meetings • Systematize and delegate • Concentrate on your top leaders

  6. Poll #1 Where do you think most top church leaders spend the majority of their time? The top of the funnel The bottom of the funnel Middle of the funnel The top and middle Middle and bottom Top and bottom of the funnel

  7. 2. Understand The Dynamics Of The Launch Stage Why call it a stage?

  8. FIVE STAGES OF CHURCH PLANTING RELATED TO LAUNCHING STRONG

  9. PREPARATION STAGE

  10. PRE-LAUNCH STAGE

  11. LAUNCH STAGE

  12. What Is The Launch Stage? • Outreach events with staying power • Public launching • A crowd creating strategy

  13. CROWD TO COMMISSIONED STAGE

  14. REPRODUCTIVE STAGE

  15. 3. Purpose To Launch Strong What is considered a strong launch?

  16. Why Launch Strong • This is what Jesus and Paul did • Breaks growth barriers • Provides a fishing pool • Creates excitement • Facilitates self support

  17. Many Have It Backwards They say “small groups are for evangelism and large groups are for discipleship.” • What did Jesus do? Paul? • What does human nature tell us? • Where can you disciple best? • How are major decisions processed?

  18. Generally Unreached people prefer ___________ oriented large groups to check out Christianity.

  19. Exceptions to the Rule • Small groups can be closer by • Family and friends may feel safer at your house than the church • Small groups can be very targeted • Easier to get“right ratios” in small groups 19

  20. Project 3Is a strong, big bang launch your goal? Why or why not?What will you use as you evangelistic front door to your church?

  21. Poll #2: Which way of planting are you most familiar with? Relationship evangelism Expository preaching & word of mouth Servant evangelism, first earn the right to share the gospel Justice issues and social media Great worship music and social media Mass marketing to the unreached in order to find the ripe Other

  22. 4. Narrow Your Target Market For Greater Impact “Defining our evangelistic target has been the second most important factor behind Saddleback’s growth.” Rick Warren, p. 157 PLC

  23. He answered, “I was sent only to the lost sheep of the house of Israel.” Matt. 15:24

  24. 1st Slice- Reached or Unreached

  25. 2nd Slice- Economic and Educational

  26. 3rd Slice- Ethnic Background

  27. 4th Slice- Men or Women

  28. Poll #3 • I agree with narrowing the target • I disagree with target marketing • I am still undecided

  29. Project #5 Make a check mark beside the words in Set A or Set B that you think best describes the way most people view Christianity and the church today.

  30. 5. Focus on Reaching Unreached Men

  31. How To Reach Unreached Men • Start with men • Major on Biblical truth • Speak their language • Keep their attention • Challenge them with a cause • Less music • Choose songs men can sing to a man

  32. How To Reach Unreached Men More signs More shoulder room, seat in back Do more stuff, movement Celebrate progress Honor those worthy of it, Rom. 12:10 Clear path to greatness Teach an accurate theology

  33. Jesus The Apostle

  34. Jesus The Builder

  35. What will heaven be like?

  36. 6. Mass Market To Your Target

  37. Why Use Mass Marketing • Finds the ripe • It works • Opens new networks • Creates a big day

  38. Why Use Mass Marketing Starts a new first grade class Builds curiosity and credibility Overwhelms the Christian core Is a wise investment

  39. Why Is Direct Mail Getting a Bad Rap • It is getting harder • Websites are killing it • Mega churches don’t feel the impact • Some didn’t need to use it • Most mail is not done wisely

  40. What helps direct mail work better? • Being done new churches • Appealing to a felt need • When it goes to those close by • When you send out enough pieces • When it is reinforced

  41. Launch Tips • Offer at least three previews • Invite large numbers of people • Invest heavily into marketing • Offer a fun children’s ministry during the adult service • Go to a second service quickly

  42. Project 7 How will you maximize the possibility of effective marketing? What forms of marketing do you plan to use?

  43. 7. Use Previews and a Grand Opening

  44. Why Use PREVIEWS • They extend the newness factor • Mini-step • Work load • Test marketing • Anticipation • Novelty

  45. TIPS FOR PREVIEWS • Prepare as if it were your Grand Opening • Seek to build growth momentum • Set dates far enough in advance • Plan comeback events

  46. Project 8Will you use previews? How many? Why?

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