slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Tour & Taxis - 14 & 15 March 2014 PowerPoint Presentation
Download Presentation
Tour & Taxis - 14 & 15 March 2014

Loading in 2 Seconds...

play fullscreen
1 / 19

Tour & Taxis - 14 & 15 March 2014 - PowerPoint PPT Presentation


  • 122 Views
  • Uploaded on

Tour & Taxis - 14 & 15 March 2014. [PIAS] Group. Founded in 1982 by Kenny Gates and Michel Lambot Belgian company (headquarters in Brussels) Biggest independent Record Label in Europe 250 collaborators worldwide An international network. What is [PIAS] Nites ?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Tour & Taxis - 14 & 15 March 2014' - akasma


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
pias group
[PIAS] Group
  • Founded in 1982 by Kenny Gates and Michel Lambot
  • Belgian company (headquarters in Brussels)
  • Biggest independent Record Label in Europe
  • 250 collaborators worldwide
  • An international network
slide3

Whatis [PIAS] Nites ?

  • Established in 2008
  • Unique live music events for 500 to 15.000 people
  • One off locations
  • Paris, Amsterdam, Brussels, Madrid, Berlin, Dublin
  • Brand activation opportunities around artist and performances
  • Cutting edge technology activations
slide4

From the intimate [small events]

  • Monthly/Bi Monthly club events in established clubs
  • 2 to 3 acts on the bill
  • Focus on showcasing new and emerging talents
  • Intimate pre-album release show by established artists
slide5

to the EXTREME [1 BIG /YEAR]

  • Every year in Tour & Taxis (Brussels) and other cities in Europe
  • Up to 10.000 people/day
  • Eclectic mix of artists
  • Special locations, incredible artists & experiences, lifetime memories
slide7

Target audience

8%

45%

55%

6%

8%

7%

8%

21%

6%

8%

9%

  • 20-40 yo
  • Passionate about music and technology
  • Open-minded party people
  • Higher income than average

6%

3%

Abroad: 10%

slide8

[PIAS] controls the bars

Pouring rights fully available

slide9

Strong media partners

Total value > 150 000€

slide10

Strong marketing campaigns

  • > 20 000€ postering investment in small and big formats
  • > 100 000 flyers
  • > 50 000 subscribers to our newsletters
  • Ads on Facebook, Google, YouTube, …
  • Pure FM and Studio Brussels broadcasting and interviewing artists live
  • Marketing campaigns with Fnac, Ticketnet, Sherpa, Skynet, …
slide11

Brand opportunities

  • [PIAS] maintains a unique relationship with the performers
  • Content creation and transmission
  • Bespoke production opportunities
  • Artist presence, backstage, interviews, meet & greet
  • Unlimited opportunities to present and activate new technologies
  • [PIAS] Media provides technology and music strategy for brand partners
slide12

Case Study: Vedett

Vedett briefing

Think out of the box

What [PIAS] developped

Take a picture in the Vedett Automatic Studio and find it instantly on Facebook

slide13

Case Study: ING

ING briefing

Get people to subscribe to ING online bank account after the event.

Make data collection an enjoyable part of the event

What has [PIAS] designed

Communication with prospects before, during and after the event

On site, subscribe on our computers in a relax zone area inside a Lion cage, get 2 free tracks and try to win a signed guitar by all artists

slide14

Other sponsor activations

Vedett

Take up the challenge and try to beat your friends at Vedett ping-pong !

Lotto

Win a VIP package and experience [PIAS] Nites like a millionaire !

slide15

Sponsor visibility

Extended branding opportunities including

WRISTBANDS

SCREENS

CUPS

T-SHIRTS

TOKENS

slide16

VIP Area

THE PLACE TO BE for our partners, VIPs, artists and journalists.

Info & table booking : vip@piasnites.com

slide17

Sponsor Package

  • Sectoral exclusivity
  • Logo on flyers, posters, website, mailings, …
  • On site visibility and/or location for activation
  • 50 regular tickets and 20 VIP tickets / day
  • 15% discount on extra tickets

Price: 25 000€

slide18

Options

  • Logo on print campaigns & 3m² banners : 10 000€
  • Logo on wristbands : 3000€
  • Logo on T-Shirts : 3000€
  • Ads on giant screens (min 5x / night) : 2000€
  • Logo on drink tokens : 2000€
  • Logo on 20 000 reusable cups (1 color) : 4000€
slide19

Contact

PROMOTER

Alexandre PINCHART

Alexandre.pinchart@pias.com

+32 (0)479 47 54 94

SPONSORING MANAGER

Lorenzo SERRA

lorenzo@libertinesupersport.be

+32 (0)498 92 12 48