1 / 22

SPORT AS A TOOL FOR DEVELOPMENT IN GEORGIA

SPORT AS A TOOL FOR DEVELOPMENT IN GEORGIA. ♦ Facts: Over 54% of the pop. lives below the poverty line; ♦ Secessionist regions: Abkhazia and South Ossetia (Shida Kartli); ♦ ‘Rose Revolution’ in Nov 2003 bringing a lot of hope… but situation remains volatile;. AT THE BEGINNING .

feleti
Download Presentation

SPORT AS A TOOL FOR DEVELOPMENT IN GEORGIA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. SPORT AS A TOOL FOR DEVELOPMENT IN GEORGIA

  2. ♦Facts: Over 54% of the pop. lives below the poverty line;♦Secessionist regions: Abkhazia and South Ossetia (Shida Kartli);♦‘Rose Revolution’ in Nov 2003 bringing a lot of hope… but situation remains volatile;

  3. AT THE BEGINNING • UNICEF Georgia started to actively use sport for development purposes in 2001 Sport as a Tool for Development in Georgia

  4. FOOTBALL FOR ENHANCING HEALTHY LIFESTYLE • 2001-2003 • launching partnership programme • Children & Youth Football Championship on the President’s Cup in Georgia Sport as a Tool for Development in Georgia

  5. WHY FOOTBALL • Most popular sport in Georgia Very useful tool to: • attract public interest • mobilize partners • build alliances Sport as a Tool for Development in Georgia

  6. FOOTBALL FOR ENHANCING HEALTHY LIFESTYLE • Championship - annual event • Engaging more children & youth in sport activities and • Promoting Healthy Lifestyle & preventing risky behaviour (alcohol, drugs) among children & youth Sport as a Tool for Development in Georgia

  7. FOOTBALL CHAMPIONSHIP School-based national wide tournaments > 45000 children from 2,000 schools, age 12-15 Strong social mobilization tool for healthy lifestyle - involvingdifferent partners: local governments, business leaders, children Sport as a Tool for Development in Georgia

  8. FOOTBALL CHAMPIONSHIP - 2003 • Involving girls for first time…. • Held under aegis of World AIDS Day Campaign – UN Theme Group • Raising awareness on HIV/AIDS among youth Sport as a Tool for Development in Georgia

  9. FOOTBALL FOR ENHANCING HEALTHY LIFESTYLE • Special teams of HIV/AIDS advocates & popular singers attending & delivering IEC sessions on HIV for players & fans • WAD 2003 Theme – Stigma & Discrimination Sport as a Tool for Development in Georgia

  10. FOOTBALL FOR ENHANCING HEALTH LIFESTYLE • 45 000 young people, including girls participated & received knowledge on HIV • Yet, lessons learned: too ambitious - focusing project scope to specific regions & make tangible changes in supply & rehabilitation of sport playgrounds Sport as a Tool for Development in Georgia

  11. FOOTBALL TO REACH THE MOST DISADVANTAGED • 2004: Football Championship organized jointly by UNICEF & NGO SOCO headed by the First Lady • Chiatura - one of the poorest regions of west Georgia; No employment and no income (i.e. shoes) Sport as a Tool for Development in Georgia

  12. FOOTBALL TO REACH THE MOST DISADVANTAGED • Aim - provide disadvantaged children opportunity to play football as a part of their ‘right to play’- an opportunity they wouldn’t have had otherwise (providing equal opportunities). • Link with MDGs: Poverty. • Extraordinary opportunity for advocacy & communication on life-skills & health promotion Sport as a Tool for Development in Georgia

  13. FOOTBALL TO REACH THE MOST DISADVANTAGED • ~ 500 children from 25 schools in Chiatura involved – UNICEF provided football uniforms, shoes, balls & other sports equipment for football • Major sport playgrounds in Chiatura equipped with football nets, flags, etc. Sport as a Tool for Development in Georgia

  14. FOOTBALL TO REACH THE MOST DISADVANTAGED • The First Lady invited the 2 winner teams to a weekend excursion to recreational place in Southern Georgia • UNICEF awarded winner teams - school-in-a box & football kits. • Sport supplies - chess, badminton gifted to all 25 participant schools Sport as a Tool for Development in Georgia

  15. Sport as a Tool for Development in Georgia

  16. SPORT AS A SCHOOL FOR LIFE • Additional funds mobilized to expand initiative to five regions in 2005 - Dutch NatCom • Creating child-friendly environment & promoting healthy lifestyle in 50 schools of 5 regions of Georgia - rehabilitation of sport playgrounds, basic sport supplies, IEC for children & youth Sport as a Tool for Development in Georgia

  17. WHAT IS NEXT (1) • Incorporation of sport programming in our strategic planning: mainstreaming of sports activities in country programmes. • UNICEF’s experience was instrumental in advocating for inclusion of ‘Sports’ in the UNDAF Sport as a Tool for Development in Georgia

  18. WHAT IS NEXT (2) • In-house capacity building in sports programming • Enhancing partnerships; • Developing M&E framework & Indicators for evaluating sports programming Sport as a Tool for Development in Georgia

  19. “Before I knew little about AIDS, I have never been a winner. Through playing football I learned a lot about this disease and about myself. Now I know that I can really change things. I scored a goal and brought a victory to my team. I am so happy.” 15-year-old George, participant of Georgia 2003 football school tournament From the horse’s mouth

  20. Is there a better outcome? Sport as a Tool for Development in Georgia

  21. THANK YOU

More Related