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Web 3.0 and its Impact on E-Business. Jin Song. Agenda. Transition from Web 2.0 to Web 3.0 Technology pillars of Web 3.0 Web 3.0 applications Impact on E-Business. Transition. It takes 10 years for Web 2.0 to reshape the web Might be the same for Web 3.0 Web 3.0 still not mature

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Presentation Transcript
agenda
Agenda
  • Transition from Web 2.0 to Web 3.0
  • Technology pillars of Web 3.0
  • Web 3.0 applications
  • Impact on E-Business
transition
Transition
  • It takes 10 years for Web 2.0 to reshape the web
    • Might be the same for Web 3.0
  • Web 3.0 still not mature
  • Both are evolving technology frameworks
transition cont
Transition (cont)
  • Web 3.0 – By Spalding 2007
    • highly specialized information silos, moderated by personality, validated by community and inclusion of meta data through widgets
    • The evolutionary stage of Web 2.0
    • Lack of standards and unified framework
  • Share same attributes with Web 2.0
    • Transformation
    • Ubiquitous computing
    • Openness
    • REST
    • Intelligence
pillars of web 3 0
Pillars of Web 3.0
  • Tagging
    • Adding meta data to index and describe resource
    • Web 3.0 allows not only text search, but also images, audio and video
    • Sub-search engine pull feeds automatically for you
    • High level of personalized vocabularies and structure
  • Microformats
    • Define semantic vocabularies by user
    • Variety of options: RDF, XML, XFN
    • Bridge the gap between understandings by human and machine
applications
Applications
  • Twine
    • Tool used to help users organize, find and keep track of interests such as bookmarks, notes and videos
    • Also can collect online contents smartly: web pages, articles and photos
    • Sort all resources by topic intelligently
    • Make personalized recommendations based on what you collected
applications twine
Applications (Twine)

Recommendations made based on interests

applications cont
Applications(cont)
  • RDF Database
    • RDF: Separate files that describe resources on Internet
    • RDF database: Simple, scalable open source database for RDF for applications like semantic webs
  • Oracle10.2g Release support RDF
    • Web meta data: provide info about web resources
    • Allow automated processing of web pages by software agents
applications cont9
Applications(cont)
  • Natural Language Search
    • Body languages understood by system
    • Personal profile can be identified by system to provide personalized content
    • More interactive and entertainment
applications cont10
Applications(cont)
  • Intelligent Software Agents
    • Act as delegate to help routines
    • Buy books online and pull all feeds related to user criteria
    • Optimize the search and get the best buy
    • Automated process of order and payment
    • User does nothing
impact on e business
Impact on E-Business
  • Shift from traditional information broadcast medium to service channels
  • Satisfy needs of customers:
    • Autonomy
    • Independence
    • Relatedness
    • Feedback
    • Entertainment
  • Examples: IBM, BMW create virtual communities for customers
summary
Summary
  • Web 3.0 shifts the web from informational medium into service oriented, community based medium
  • Web 3.0 takes years to be fully-fledged
  • It shares the same technology pillars as web 2.0
    • Semantic tagging
    • Microformats
  • Forces E-business to restructure their business process
  • Web 3.0 applications help to retain customers and gain competitive advantages