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Information Technology: Its Impact on Business Education. Presented by Frederick H. Wu, Ph.D., CMA Emeritus Professor University of North Texas October 30, 2009. All the Business exists to create “Value”. I am confident that we will rise to the challenge of delivering

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information technology its impact on business education

Information Technology: Its Impact on Business Education

Presented by

Frederick H. Wu, Ph.D., CMA

Emeritus Professor

University of North Texas

October 30, 2009

all the business exists to create value
All the Business exists to create “Value”
  • I am confident that we will rise to the challenge of delivering

for our shareowners and customers in 2009.

---Verizon Communications 2008 Annual Report

  • We remain committed to growing long-term value to our

Shareholders…

  • ---ExxonMobil 2007 Annual Report
  • Service is more robust in a downturn because it create value for

our customers. Service value for our customers comes from two

Streams: customer efficiency thru system performance and…; and

Customer productivity thru process improvement and data manage-

ment.

  • ---General Electric 2008 Annual Report
slide3

Value Creation

Value to Customers

Innovation Cycle

Operation Cycle Post Sales Service Cycle

Customer

Need

Identified

Service

The

Customer

Identify

the

Market

Create the

Product/

Service

Build

Product/

Service

Deliver

Product/

Service

Revenues

Interfaced by Information Technology

Profit

Value

To

Stock-

Holders

&

Society

Resources: Fixed Assets; Human Assets;

Intangible Assets

Costs

Value to Suppliers

slide4

Top Priorities for Business in Today’s Changing Landscape:

Corporate Strategies

  • Strategies for driving growth
  • Methods for managing talents
  • Ideas for improving relationships with customers and
  • suppliers

BusinessWeek, March 23 & 30 2009

strategy as a position
Strategy as a Position
  • Cost leadership (efficiency)

Examples: Wal-Mart, Kia, Dell

  • Product leadership (differentiating):
    • Higher qualities (endurance, safety, timely delivery, reliability, after-sales services, etc.)

Examples: Toyota, Starbucks, Google

  • Unique products through innovation (Blue Ocean)

Wines (Yellow Tail)

slide6

Relationship between Business Processes, Information Processes, and

Management Processes: Business Model

Culture

Goals and Strategy

Management Control System

Suppliers

Management of Business Processes

Operational

Processes

Management

Processes

Acq./Pmt

Process

Information System

Plan

Maintain

Data

Conversion

Process

Capture Data

Provide Information

Execute

Support Processes

Control

Communication System

Sell/Collect

Process

Market

Evaluate

Organizational structure

Supporting Processes:Human resources, Financing, Research & development, etc

slide7

“Investing in the IT that Makes a Competitive Difference”

  • In Harvard Business Review, by McAfee and Brynjolfsson,
  • July-August 2008:
  • The link between technology and competition has
  • become much stronger since the mid-1990s.
  • Information technology such as the internet and
  • enterprise software applications (ERP, CRM, SRM,
  • enterprise content management (ECM) became
  • practical tool for business.
slide8

“Information Technology Capability: Firm Valuation, Earnings

Uncertainty, and Forecast Accuracy,” in Journal of Information

Systems, Fall 2007

IT capability is positively associated with

future earnings Uncertainty…

slide9

“An Empirical Study of the Organizational Impact of

Effective Information Technology Deployment,” in

“International Journal of Management Theory and Practices,”

By Wilfred Wu et al., August 2005

When IT applications and business strategy have

a good fit, it contributes to a firm’s financial

performance significantly.

it architecture
IT Architecture
  • Definition: “The blueprint of a firm’s IT architecture defines the technical computing, information management, and communications platform.”
slide11

Components of IT Architecture

Value – Creating Business Opportunities

Commerce Content Community

Value – Enabling IT Infrastructure

Solutions and Services

  • Internet service providers
  • Systems integration services
  • Outsourcing and hosting
  • Enterprise Resource Planning
  • (e.g., SAP and People Soft)
  • Supply chain management

Software Productivity and Development Tools

  • Packages (Word processing, spreadsheets, e-mail package, etc.)
  • Programming Languages (C++, Visual Basic, Cobol, Basic, etc)

Computing Communications

  • Hardware (computers, printers, etc)
  • Operating systems
  • Database management systems
  • Document management systems
  • Hardware (networks, routers, etc.)
  • Network Operating systems
  • Gateways
  • E-mail and file transfer services
implications for business education
Implications for Business Education
  • As a proficient knowledge worker, a student should, first of
  • all, have a broad understanding of how firm works to
  • create value for stakeholders: a successful “business
  • model.”
  • As a PKW, a student should develop his/her specialization
  • coupled with a good IT skills.
implications
Implications
  • To understand how firm works to create value, a student
  • take the following required business core courses:
  • Accounting (6 hours)
  • Finance (3 hrs) and investment/commodity future (3 hrs)
  • Marketing (3 hours)
  • Management (behavioral and quantitative: 6 hours)
  • MIS (6 to 9 hrs)
  • Ethics (1-3 hrs)
  • Policy and Strategy (strategic management: 3 hrs)
  • Economics (6 hrs)
implications1
Implications

As a PKW, a student should develop the following skills:

Leadership

Communications (oral and written)

Ability to work in a team or group

High level of analytical ability

Multi-language (global business: The World is Flat)

Professionalism/work ethics

Learn to learn

implications2
Implications
  • We, Professors, should adopt the following for teaching:
  • Use case approach to allow students to make
  • presentations and participate in discussion in class
  • Use group learning approach in class to allow students
  • to learn listening, cooperation, and leadership abilities
  • Ability to speak well in presentation or class discussion
  • is a part of the course grade, in addition to the written
  • report.
  • 4. Use IT to enhance real-time interaction with students.
implications continued
Implications – continued

Pursue the following career paths:

Accounting firms:

  • Systems audit
  • IT consultant

Industries/corporate firms:

  • Operations Analyst