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Measuring the impact of your charity

Measuring the impact of your charity. Belinda Vernon David Pritchard. 29 th September 2011. About NPC : doing good, better. Our purpose is to help charities and funders achieve greater impact Part think tank, part consultancy A charity, founded in 2001, currently 30 staff.

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Measuring the impact of your charity

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  1. Measuring the impact of your charity Belinda Vernon David Pritchard 29th September 2011

  2. About NPC : doing good, better • Our purpose is to help charities and funders achieve greater impact • Part think tank, part consultancy • A charity, founded in 2001, currently 30 staff

  3. Questions about impact How do we know if we are doing well? Why do I need to think about our impact? What should we do with the information on our impact? How should we measure? What if our results don’t look good? How do we know what is good? Where should we start? How do we focus the staff on impact?

  4. Measurement: the bare bones Why measure . . . . . . . Find out how you make a difference? What to measure . . . . . . . Test each element of your theory of change How to measure . . . . . . . Qualitative and quantitative How to use the information . . . . Target your audience

  5. Why measure your impact? You should measure the impact your charity has if you want to: • increase the impact you have; and / or • demonstrate your impact to stakeholders. Hard to do either well if you cannot measure the impact of your charity. You don’t need to measure your impact only if these are not priorities!

  6. What? You should start with: • A clearly defined goal (or goals) that can be tracked, albeit imperfectly, such as: • “To enable people with mental illness or epilepsy to live and work successfully in their own communities” • “To make sure the best of the past is kept to enrich our lives today and in the future” • A ‘Theory of Change’ that explains how the activities of your charity bring about, or you think will bring about, the desired goal or goals.

  7. Putting these together Activity 3: Communi- cations Outcome 3: Charities / funders understand how to improve effectiveness Activity 1: Research Outcome 1: Increased understanding of what makes charities effective Goal: Funders and charities increase their impact Activity 2: Consultancy Outcome 2: Charities / funders improve their effectiveness

  8. How? Number of options depending on what you want to achieve and your processes: • Types of measures: • Objective or “hard” measures (eg, people employed) • Subjective or “soft” measures (eg, how people feel) • Methods: • Questionnaires / surveys • Case management data • Administrative data • One-off evaluations

  9. How to use impact data Purpose Strategy Government – influence Charity Commission – compliance Funders/donors – raise funds Beneficiaries/public – public accountability Activities External Internal Impact

  10. www.philanthropycapital.org Belinda Vernon Director of Research & Consulting bvernon@philanthropycapital.org Tel: 020 7620 4855 David Pritchard Head of Measurement and Evaluation dpritchard@philanthropycapital.org Tel. 020 7620 4889

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